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content marketing ideas for beginners

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Content marketing is at the backbone of most successful digital marketing campaigns. – PowerPoint PPT presentation

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Date added: 23 October 2019
Slides: 13
Provided by: digitaldmhut
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Title: content marketing ideas for beginners


1
Content marketing
  • WWW.DMHUT.COM

2
CONTENT
  • What is content marketing?
  • Importance of content marketing
  • Content marketing cycle
  • Types of content marketing
  • Importance of content marketing in SEO
  • Goal of content marketing
  • Benefits of content marketing
  • Content marketing trends
  • Conclusion

www.dmhut.com
3
What is content marketing?
  • Content marketing is a backbone of most
    successful digital marketing campaigns.
  • Content marketing is an important marketing
    strategy to promote or market your brand quickly.
  • Creating new and attracting content and
    distributing this content to target audience.
  • Increase search engine reach and increase chances
    of visitor engagements.
  • Good content marketing strategy can help a
    business build a strong and positive brand
    reputation.

www.dmhut.com
4
Importance of content marketing
  • Improve brand reputation.
  • Great content helps influence conversions.
  • Optimized content helps improve your SEO efforts.
  • Creating great content is a cost-effective way to
    bring in new leads.
  • Content marketing helps you set yourself apart
    from competitors.
  • Content is important during each step of the
    marketing funnel.

www.dmhut.com
5
Content marketing cycle
  • Create content
  • Execute content
  • Distribute content
  • Measure and revise
  • Build Strategy

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6
Types of content marketing
  • Blogging
  • Social media posts
  • Info graphics
  • Case studies
  • eBooks
  • Email marketing
  • Webinars, etc.

www.dmhut.com
7
Importance of content marketing in SEO
  • Optimized content helps improve your SEO efforts.
  • It can help to increase the quality of traffic.
  • Attract maximum visitors to our website.
  • Great content will also attract links from other
    websites.
  • It will increase our ranking position and to get
    more organic traffic.

www.dmhut.com
8
Goal of content marketing
  • Brand Awareness
  • Brand Loyalty
  • Customer Education
  • Customer Engagement
  • Talent Recruitment

www.dmhut.com
9
Benefits of content marketing
  • Increases visibility of your brand.
  • Develops lasting relationships with your
    audience.
  • Improves brand awareness and recognition.
  • Creates loyalty and trust.
  • Helps you to build authority and credibility.
  • Generates traffic to your site to improve lead
    generation.

www.dmhut.com
10
Content marketing trends
  • Result focused content
  • Video and live-stream take centre stage
  • Content gets tailored to voice search and smart
    devices
  • Topic- focused content to build authority
  • Data-driven content creation
  • Personalized content gets a shot of steroids
  • Podcasts keep catching on

www.dmhut.com
11
Conclusion
  • Content marketing is the integral part of digital
    marketing .
  • It can help to build stronger bonds with your
    leads and customers.
  • It will help to reach out company products and
    services in a wide range of audiences.

www.dmhut.com
12
Thank You
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