How Does Mobile First Indexing Affect SEO? - PowerPoint PPT Presentation

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How Does Mobile First Indexing Affect SEO?

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Mobile-first indexing means that the mobile version of your site would become the starting point that Google would consider in its index. This is much like the baseline for how Google would determine rankings. When you track the crawl bot traffic to your website, you would then be able to note an increase in traffic from the smartphone Googlebot. The cached versions of your pages would generally become the mobile version. – PowerPoint PPT presentation

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Title: How Does Mobile First Indexing Affect SEO?


1
How Does Mobile First Indexing Affect SEO?
2
Mobile-first indexing means that the mobile
version of your site would become the starting
point that Google would consider in its index.
This is much like the baseline for how Google
would determine rankings. When you track the
crawl bot traffic to your website, you would then
be able to note an increase in traffic from the
smartphone Googlebot. The cached versions of your
pages would generally become the mobile
version.This is called Mobile-First to be able
to understand that Index is the only aspect that
is valued. In a case where a site doesnt have a
mobile-friendly version, the index can still
include the desktop site. The pitfall about this
that the lack of mobile-friendly experience would
negatively impact the rankings of your
site. When you improve the mobile experience,
you can see an exponential boost to searches made
even on a desktop. This latest algorithm of
Google would consider the mobile version of the
website as the primary one. If you look into
the best SEO company, you would clearly be able
to see how this aspect is incorporated and how it
provides results.
3
Importance of improving the mobile version of
websites
Various important aspects of improving the mobile
version of websites are as given below The sites
which are being migrated to mobile-first indexing
via Search console. Users get increased crawl
rate from the Smartphone Googlebot. Mobile
version of pages in search results and Google
cached pages would be notified. Understanding
Google Index or Search IndexOften understanding
the term index would be difficult. In simple
terms, indexing is the process using which Google
knows the pages of your website. Google initially
performs a crawling action on a website and then
indexes the sites pages. Different stages of
this process Tracking or Crawling Google
utilizes a web crawler that would analyze
billions of websites in search of new and updated
information. This process is much like surfing
the web as a real person.
4
Reading the content or Scanning To have a clear
overview, the spiders can then scan both the
sitemap or the existing links on your
webpage. Analyzing the data Google then
analyzes relevant information from the website,
factors such as keyword, images, number of
visits, internal and external links, plagiarism,
etc. Generation of the Index Once the whole
process is complete, the results from the crawl
made by the Google Spider Crawl of a website are
saved in the Google Index. Often people get into
the notion that having a responsive site is
everything that is needed for this Google update.
There are various other aspects that are taken
into consideration. Optimizing the images and
dynamic elements is also an important aspect to
improve the mobile experience.
5
Some of the important aspects that need to be
given attention are as mentioned below
Space Management is Crucial
In Mobile-First indexing, hidden content is not
treated differently than what is visible. Hence,
you need to effectively utilize the space that
has been displayed on the screen.
Optimum Quality Content
It is important that you select the most valuable
content of your desktop site for your mobile
version. It is vital that you make sure to
include text, videos, and images in a format that
is crawlable and indexable for the mobile version.
6
Properly Structured Data
It is always better to keep things simple.
Unnecessary structured data must be avoided if it
is not related to the content of a specific
page. When you associate yourself with a top SEO
agency in India, you would eventually achieve all
these factors of Mobile-First indexing. Hence
having a clear understanding, these factors are
essential to be able to garner the best possible
results for your business.
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