Facebook advertising steps - PowerPoint PPT Presentation

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Facebook advertising steps

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Facebook offers small businesses greater access to potential customers than any other social network in the world. – PowerPoint PPT presentation

Number of Views:9
Date added: 27 September 2019
Slides: 8
Provided by: Vikas_idaksh
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Title: Facebook advertising steps


1
(No Transcript)
2
Definition
  • Facebok, the most popular social network, has
    developed a targeting technology which allows
    advertisements to reach a specific audience. This
    is within the Facebook product called Facebook
    Ads, which is available to users and businesses
    alike. While posting an ad through the Facebook
    Ad Manager, an advertiser is provided a set of
    characteristics that will define his target
    market. Facebook calls this audience targeting.

3
Buyers journey
  • Awareness
  • Consideration
  • Conversion
  • Customer delight

4
Target audience
  • Demographic factors
  • Age
  • Gender
  • Language
  • Family background
  • Education
  • Interest

5
Steps to create Facebook Ad campaign
  • Create ad
  • Marketing objective
  • Setup ad account
  • Ad set name
  • Facebook page
  • Audience
  • Budget
  • Schedule
  • Ad format
  • Link and call to action

6
  • Facebook ad types

7
  • Thank You
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