2019 Digital Marketing Ideas, Trends and Innovations - PowerPoint PPT Presentation

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2019 Digital Marketing Ideas, Trends and Innovations


Whether you are running an online business, or an e-commerce website, you need the right digital marketing idea to stand in this highly competitive market. – PowerPoint PPT presentation

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Title: 2019 Digital Marketing Ideas, Trends and Innovations

2019 Digital Marketing Trends and Innovations The
three best ways to stand out from a crowd are to
build your brand, tell a great story and provide
helpful, authentic content. Do those three things
consistently and leverage the latest trends and
its game over (in a good way) for you and your
business. Remember one thing trends do not
replace good marketing. But beyond that there is
something new in this 2019, which Google look
most closely to in terms of ranking the sites in
In this growing tech-driven world, your morning
rituals start with e-newsletters and our nightly
routines end with social notifications and
subscribed emails. Needless to say, technology
has pierced through almost every part of your
lives, and this momentum is not showing any signs
of slowing down in the near future. Yes, in 2019
to promote a companys services or product and
to build a successful platform, this tech-driven
world will be helpful. Here is a sneak peak of
some of the top lead conversion strategies to
ensure that you are prepared upcoming digital
and technological trends in business. 1. Apply
Machine Learning to Your Digital Marketing
Strategy Did you know Google is using machine
learning in Gmail, reaching a 99.9 percent
success rate? According to the research, 97 of
leaders believe that the future of marketing lies
in the ways that digital marketers work
alongside machine-learning based tools. So, how
it works? An advanced tool that uses data to
provide effective solutions to a host of complex
digital marketing problems, ML can benefit
businesses by helping them find hidden knowledge
in available consumer data to streamline
marketing processes. This year, 75 of developer
teams will include some type of AI functionality
in at least one service or application. In
addition, research say by 2020, 85 of customer
interactions will be managed with no human
  • Increase the Use Of Chatbot
  • Chatbots are already used extensively in
    Facebook, by the tens of thousands for different
    tasks. It has become easier to connect with
    customers in real time, regardless of whether it
    is day or night. By the end of this year, IBM
    predicts chatbots are expected to power 85 of
    all customer service interactions.
  • Their effectiveness in 2018 is already showing a
    significant increase in usage, and that use is
    likely to continue growing for digital marketing
    in 2019. Due to such beneficial reasons, its
    better to make use of Chatbot in your business.
    If done right, this will give their customers the
    right information they deserve at the right
  • Research say, by the year 2020, it is expected
    that at least 80 of businesses would start
    opting Chatbots for their needs and ultimately
    save costs.
  • Programmatic Advertising
  • Did you know 65 of digital media to be
    programmatic in 2019? This comes right after AI
    because here we would be including AI to help
    with automating ad purchasing, which will help
    businesses in targeting certain category of
    audiences. Research say, by the year 2020, it is
    expected that around 90 of the digital display
    ads will be programmatic.
  • Content Will Still Be The King
  • Good content still matters, so keep content
    marketing relevant and moving forward. Did you
    know 80 of the internet users still prefer
    good-quality original content over canned
    solutions? Having a deeper, more sophisticated
    understanding of a targeted market and being able
    to target that market more precisely is a rising
    trend in more effective marketing in content.
  • In 2018, you came to realize the importance of
    content in the online realm. In 2019, it is
    predicted that people will further put more trust
    in reputable content instead of relying on
  • Video Is a Must for Marketing In 2019
  • Research say visual content is expected to reign
    in the coming time more than blogs and articles.
    Did you know a total of 73 of all Americans
    engage with YouTube? Which mean more

  • than half of all Americans are watching videos,
    and a lot of those videos are created in the
    service of digital marketing. So, this is one of
    the best digital marketing ideas for lead
    conversion. Research says by the year 2019, 80
    of the online content will take up the form of
    visual representation.
  • Did you know?
  • 65 of executives visit the marketers website
    and 39 call a vendor after viewing a video.
  • 52 of consumers say that watching product videos
    makes them more confident in online purchase
  • 72 of businesses say video has improved their
    conversion rate.
  • 70 of consumers say that they have shared a
    brands video.
  • These show how incorporating video into your
    digital marketing strategy in 2019 is important.
  • 6. AI-The Powerful Solution in 2019 for
    Successful Business
  • Artificial intelligence has been the buzzword
    these days. It is being implemented to make your
    jobs easier. With AI, you can now
  • Analyze the search patterns of your consumers
  • Consumers behavior
  • Utilize the data available across the different
    social media networks, along with blog posts
  • Implement these to help businesses realize
  • Work on how users and customers reach their
    products or services

The end of 2018 revealed, 39 million Americans
use smart speakers and among that 65 of them
say that they wouldnt want to go back to life
without their voice-controlled assistant.
Researchers say, by the year of 2020, 50 of all
searches will be voice searches. Final
Recap The most important factors for Google
Ranking are, related to how fast your page loads,
the URL, how your content is structured, the
intent of a keyword, Meta tags, inbound links,
and numerous technical SEO specifications. With
the New Year, let the new digital marketing
strategies for real estate stand out from a crowd
with tons of profits.
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