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Pros and Cons of Integrated Event Management Technology

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Title: Pros and Cons of Integrated Event Management Technology


1
Pros and Cons of Integrated Event Management
Technology
Event management technology is changing the way
events are planned today. Event planners are
under high pressure to produce the most complex
and engaging events in a very limited span of
time. Their plates are always full of tasks such
as pleasing all the stakeholders, increasing the
registration number and their productivity,
engaging audience, and boosting the return on
investment. Their messiah Event management
software. Event management software automates
most of the manual processes associated event
planning and streamlines all the planning tasks.
However, working on disparate point solutions can
hamper efficiency of the entire planning process
and give a distorted view of future actionable
event insights. Event management platform can
help overcome these issues by being a one-stop
solution that gives a clear picture of the past,
current and future events. Lets dive deeper to
see how event management solution is a
disruptive technology that can save the lives of
event planners and put more time back in their
day. One-stop solution for all your event
needs Event management platform can help you
plan, promote, engage and measure your events.
From budgeting, finding venues, creating events
online, engaging attendees to reporting,
collecting feedback and measuring the return on
investment of your events event management
platform can help you automate your event
planning tasks and reduce hours spent on menial
yet important tasks. With most of your work
automated, youll not only save
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time, but also increase your productivity. Event
management platform is certainly a modern
supermarket for all event planners. Negotiation
nightmares with vendors Negotiating with vendors
can be very painful and derail all your event
planning efforts. Not only do you need to get the
right services for the negotiated price, but
also need to get it done in a timely manner.
Negotiating is an art that can eat most of your
time, and as an event planner, chasing vendors
for a suitable venue can really hamper the
progress of your event planning. Its a testing
proposition when key stakeholders are involved
and no one teaches this diplomacy skill before
throwing you in front of the wolves. With an
event management platform, you can bypass all
these tasks with the platforms inbuilt
capabilities. Find venues or check attendees in
with the power of an event management platform
and save cost and time spent on haggling with
vendors. Data integration An integrated event
management app organizes processes by allowing
seamless flow of data between different CRM
systems. This reduces effort of manually
updating different spreadsheets and optimizes
departments working on the event. With an
integrated platform, different stakeholders can
get clear visibility on the progress of the
event. Whether it is the C-suite or the
marketing executives, an integrated platform
brings together all the departments to better
manage customers, leads, contacts and
opportunities. Integration also reduces the risk
of typos and other errors that may creep in
while transferring crucial data manually between
different systems. With data integration you can
improve your customer communication and
retention, boost company profitability and
increase customer/prospect tracking.
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These are the top three benefits weve identified
of the event management platform. Other benefits
amongst the endless list include smart social
media and email marketing and online
registration and payment processes. With so many
event management solutions available in the
market, it is definitely worth to have a closer
look at the myriad options. But before you start
laying your hands on an integrated event
management platform, you should also be aware of
some of the challenges of event management
platform. Lets take a look at the top two
limitations of an event management solution. One
size doesnt fit all Yes, before you choose any
event management software, prioritize your
requirement since a platform can be quite
overwhelming for beginners. Every event is
tailor-made if youre a planner in corporate,
your requirements will be very different from the
ones working with any association or a
non-profit. For instance, an event planner in a
non-profit would require a platform that can
help them reach their development goals and
retain donors, while a planner in any
corporation would focus on planning and
reporting internal and external events. With that
said, you certainly wont want to invest in an
expensive solution that doesnt work for you.
And for smaller events, all functionalities of
the platform may not even be utilized to its
fullest potential. Mature systems are less
flexible It is very difficult to change systems
that are mature, and this is not just with event
management platform. Like everything else, old
things are hard to break. If your events require
flexibility with any aspect of event planning,
make sure your event management platform
provides all of it. Else, you may have to speak
to a customer care representative to fine tune
the software that can suit
4
your special needs. A disparate point solution on
the other hand, may provide you the flexibility
but may not provide you other benefits of a
platform and may not integrate with your
CRMs. Final Thoughts In summary, event planners
and marketers wear different hats all the time
and a proper platform can not only help them
streamline and automate most of their manual
planning tasks, it can also make them more
efficient and save a lot of time and cost. A
comprehensive event management software makes
event organizers available in a more cohesive
manner. Good integrated event management
solutions dont run the show, they free up the
people who do. It may not be a magic bullet for
any organization, but it can definitely provide
a magical touch if used properly. With proper
help, you and your team can achieve the next
level of success and deliver memorable events
with a higher return on investments. With more
people becoming tech savvy these days, your
attendees will also start expecting online
registrations. People have become more
comfortable with online transactions and now is
the time to take advantage of these new
technologies. Hope this article helps you see
clearly the topmost pros and cons of an
integrated event management software and will
help you decide which side youre on. Even
though an integrated platform may have its own
limitations and may not be the safest bet for
you, but there is absolutely no reason to write
it off just yet!
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