BILLBOARD - PowerPoint PPT Presentation

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BILLBOARD

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It is a large outdoor advertising structure typically found in high traffic areas. BILLBOARD is derived from the word billing board.Founded in 1894 by William Donaldson and James Hennagon. It is Used to present large advertisements to passing pedestrians and drivers. – PowerPoint PPT presentation

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Date added: 24 September 2019
Slides: 13
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Title: BILLBOARD


1
BILLBOARD
2
BILLBOARD
  • It is a large outdoor advertising structure
    typically found in high traffic areas.
  • Derived from the word billing board.
  • Founded in 1894 by William Donaldson and James
    Hennagon
  • Used to present large advertisements to passing
    pedestrians and drivers.
  • Designed in such a way that to catch persons
    attention and impression very quickly.
  • Readable in a very short time.

3
ADVANTAGES OF BILLBOARD ADVERTISING
  • Visibility
  • Access to targeted audience
  • Audience Conversion

4
TYPES OF BILLBOARD ADVERTISING
  • Classic or Bulletin boards
  • Vinyl billboard
  • Painted billboard
  • Mobile billboard
  • Three dimensional billboard
  • Scented billboard
  • Digital Billboard

5
CLASSIC / BULLETIN BILLBOARD
  • Used for the purpose of advertising for a long
    period of time.
  • Usually large in size.
  • Used in highways as well as streets

6
VINYL BILLBOARD
  • Bright in colour
  • Spray painted with UV resistant paint
  • Life time - 3 to 5 years
  • Material used - Polyvinyl chloride
  • Digitally painted banners made with the help of
    inkjet printers.
  • Commonly used as company logos

7
PAINTED BILLBOARD
  • Very rarely used
  • Replaced by graphically printed billboards
  • Made by manually painting the advertised message
    and images.

8
MOBILE BILLBOARD
  • Used where the target audience is present at a
    large event.
  • Placed on top of a moving vehicle

9
THREE DIMENSIONAL BILLBOARD
  • Latest type of billboard.
  • Made in very artistic Form
  • Image pops out and emphasis on the product is
    more.

10
SCENTED BILLBOARD
  • Extremely rare
  • Used to pass the scent of the product

11
DIGITAL BILLBOARDS
  • Used generally at central business points
  • Provides maximum brand exposure.
  • Used to display stock market prices and
    temperature
  • Expensive but effective

12
(No Transcript)
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