BILLBOARD

1
BILLBOARD
2
BILLBOARD

• It is a large outdoor advertising structure
  typically found in high traffic areas.
• Derived from the word billing board.
• Founded in 1894 by William Donaldson and James
  Hennagon
• Used to present large advertisements to passing
  pedestrians and drivers.
• Designed in such a way that to catch persons
  attention and impression very quickly.
• Readable in a very short time.

3
ADVANTAGES OF BILLBOARD ADVERTISING

• Visibility
• Access to targeted audience
• Audience Conversion

4
TYPES OF BILLBOARD ADVERTISING

• Classic or Bulletin boards
• Vinyl billboard
• Painted billboard
• Mobile billboard
• Three dimensional billboard
• Scented billboard
• Digital Billboard

5
CLASSIC / BULLETIN BILLBOARD

• Used for the purpose of advertising for a long
  period of time.
• Usually large in size.
• Used in highways as well as streets

6
VINYL BILLBOARD

• Bright in colour
• Spray painted with UV resistant paint
• Life time - 3 to 5 years
• Material used - Polyvinyl chloride
• Digitally painted banners made with the help of
  inkjet printers.
• Commonly used as company logos

7
PAINTED BILLBOARD

• Very rarely used
• Replaced by graphically printed billboards
• Made by manually painting the advertised message
  and images.

8
MOBILE BILLBOARD

• Used where the target audience is present at a
  large event.
• Placed on top of a moving vehicle

9
THREE DIMENSIONAL BILLBOARD

• Latest type of billboard.
• Made in very artistic Form
• Image pops out and emphasis on the product is
  more.

10
SCENTED BILLBOARD

• Extremely rare
• Used to pass the scent of the product

11
DIGITAL BILLBOARDS

• Used generally at central business points
• Provides maximum brand exposure.
• Used to display stock market prices and
  temperature
• Expensive but effective

12
(No Transcript)