Benefits of Advertising on Social Media - PowerPoint PPT Presentation

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Benefits of Advertising on Social Media

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Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. There are countless social media platforms. As true as it is that a brand does not need to be present across all of them. – PowerPoint PPT presentation

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Title: Benefits of Advertising on Social Media


1
Benefits of Advertising on Social Media
2
Introduction
  • Social media marketing is the fastest growing
    marketing trend with a reported 9 out of 10
    businesses employing some form of a marketing
    campaign on social media.
  • There are countless social media platforms. As
    true as it is that a brand does not need to be
    present across all of them. With the help of the
    best social media agency in Madurai, it will be
    easy to identify the certain platforms that work
    for specific niche.
  • A mere mention of digital marketing and social
    networking causes the internet to explode with
    suggestions on how they can be used to better
    marketing initiatives.

3
Improved Brand Recognition
  • For any company to stay afloat, it needs a loyal
    clientele base.
  • New customers are a happy addition, but without
    loyalists, the conversion rates would be
    somewhere between sad and non-existent.
  • Advertising on social media creates an open
    service platform where customers can express
    their views and feelings about services and
    products offered.
  • By listening to consumer opinions, customer
    satisfaction levels rise exponentially, and along
    with them loyalty to your brand is forged.

4
Improved Conversion Rates
  • The majority of the population is on social
    media. Social media and advertising are two
    components used together to target the potential
    clients on social media platforms, such as
    Facebook and Instagram.
  • With the increased brand visibility that comes
    with advertising in social media, more leads will
    visit your website, and the chance of conversion
    also increases.
  • With a well-articulated media advertising plan, a
    company can improve its sales and profits.

5
Reduced Marketing Costs
  • Compared to conventional marketing, social media
    marketing does not require a lot of monetary
    resources.
  • With an internet connection and computers, a
    company can minimize its marketing costs by a
    significant margin.
  • But as the business landscape continues to
    evolve, traditional marketing methods begin to
    fade out in favour of less resource-intensive
    methods.
  • Therefore, using social media to market products
    and services is an efficient way of reducing
    companies operational costs.

6
Conclusion
  • There are countless social media platforms. As
    true as it is that a brand does not need to be
    present across all of them, there are certain
    platforms that work for specific niche
  • There are some top social media marketing company
    in Madurai who have suggestions in huge numbers
    on how one can use marketing initiatives much
    better.
  • The more an audience recalls information provided
    by a brand , the higher the brand authority is
    and the more established the brand becomes in its
    vertical.
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