Digital Marketing (1)

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Marketing
Place/Region is to be decided for marketing
Target the people to whom the product can be
sold.
Process includes strategies and plans required
for marketing.
Promote the product through various marketing
means.
Product to be marketed in specific place/region.
Finally sell the product at the defined price.
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Evolution In Marketing
1000 Years Ago
500-1000 Years Ago
18th 19th Century
Barter system
Traditional Market Place
20th Century
Sellers Market place
Recent Years

• Conventional Mass Media Marketing

Innovative Internet-enabled Business Models
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Concepts Of Digital Marketing
01
In Digital Marketing, marketing is carried on
using digital technology like mobile, tablet,
pc using internet.
02
Through Digital Marketing we can get vast number
of target audience.
03
Target regions become more specific due to
digital marketing which helps in proper
utilization of funds
04
The power of advertisement regulation of the
product is in the hands of the owner/admin.
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Traditional Vs Digital Marketing
Traditional Marketing

A
40
The cost effectives gained through traditional
marketing is less as compared to digital
marketing. So marketers are shifting from
traditional to digital marketing.
Digital Marketing

B
60
Due to digital marketing the cost effectiveness
ROI is high as compared to traditional marketing.
Hence 60 marketers have shifted towards digital
marketing.
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Steps For Digital Marketing
05
04
INSPIRE
03
CONVERT CUSTOMERS
02
ENGAGE CUSTOMERS
01
ATTRACT CUSTOMERS
CREATE AWARENESS
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Ex. Target Audience for
Ads
Total Available Market
50 M
Served Available Market
30 M
Target Market
5 M
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Filtration As Per Required
Leads Generated
1
Relevant leads lost
2
Potential converted leads
3
Irrelevant leads.
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Tools For Digital Marketing
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION
CONTENT MARKETING
ANALYTIC TOOLS
EMAIL MARKETING
SEARCH ENGINE MARKETING
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VIDEO MARKETING
E-COMMERCE MARKETING
AFFILIATE MARKETING
APP STORE OPTIMIZATION
ORM
REMARKETING
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Mobile Marketing
In recent years mobile users have increased, they
can be targeted through mobile marketing.
Business WhatsApp can help in user engagement
follow ups.
Facebook can be used for lead generation which
can help to get target audience for business.
LinkedIn is useful for promoting the business
for its growth .
Twitter can be useful for generating website
traffic for a business.
Instagram is used for brand awareness and as
influencer marketing tool.
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Gift Management
G
Google Ads
Instagram Ads
I
Facebook Ads
Twitter Ads
F
T
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Profits Gained By Digital Marketing
Source Statista Digital Market Outlook
Forecast
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Team Work
Marketing Head
Digital Marketing Team
SEO Analyst Team
Content Writing Team
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Goals of Digital Marketing
01
To achieve good relations with customers along
with boosting the business.
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Serves a great deal to make a business a Brand.
03
It provides huge return on investment which in
turn helps in business growth
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Who Can Do Digital Marketing?
AGE
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