Reasons to Invest in User Experience

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Reasons to Invest in User Experience (UX)
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About Us
11 Locations from where we engage with global
clients
2000 Enterprise-class solutions products
delivered
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Importance of User Experience
UX is all about how the user feels about the
website or application while interacting
The main aim of UX is fulfilling the users
requirements
It provides the best experiences to users keeping
them loyal to the brand
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Popular Industry Examples
ESPN.coms revenues jumped 35 after they
listened to their community and incorporated
suggestions into their homepage redesign.
In the first 90 days alone, after the website
relaunched, we doubled our monthly lead volume
and increased the conversion rate of our
prospects to sales leads by 30.
Choosing a specific blue over some other hues
amounted to an additional 80 million in the
annual revenue for Bing.
https//www.invisionapp.com/inside-design/statisti
cs-on-user-experience/
https//www.cygnet-infotech.com/
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Here are the reasons to invest in User Experience
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Boost Sales and ROI
The money you invest in UX is returned in the
form of ROI.
Tech Giants such as Apple, Amazon, and Google
invest a lot more in UX.
Investing in UX is one- time investment that
keeps itself paying for the long-term.
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Saves Money and Time

• If a user is spending more time on your website,
  it is coherent that they will spend money on you.
• If UX is more engaging and user-friendly, it will
  automatically decrease the bounce rate.
• 86 of buyers are willing to pay more for
  greater customer experience.

http//www.oracle.com/us/products/applications/cus
t-exp-impact-report-epss-1560493.pdf
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Escalates Decision Making Capability

• Understanding the customers needs and
  requirements is crucial for business growth.
• This will escalate your decision-making
  capability ultimately making customers happy.
• It requires adequate research into the customers
  psyche.

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Better Reviews
Today, people are easily influenced by online
reviews as they come from people around us.
If you upset one customer, thousands of people
reading the review will decide not to invest in
your brand.
It is very important to understand the customers
need and build the product accordingly.
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Boost Team Spirit

• Its difficult to design and build the interfaces
  every single day.
• If your product or website provides good user
  experience your team will feel motivated.
• If the team believes that product fulfils the
  users need then user will take the call on it.

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• Online decisions are made on how engaging and
  serviceable your site or application is. Within a
  fraction of a second, you can create a positive
  experience for users if you have a good UX.

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Cygnet Capabilities
UI AND UX RESEARCH
UI and UX DESIGN
BrAND IDENTITY DESIGN
Graphic design
We deliver high-quality graphic designs that
demand more attention and provide credibility by
synthesizing text to simple visuals, by providing
clarity to your purpose, and by bringing more
emotion to your messaging.
We can quickly mobilize a UX research and design
team that you need to develop a concrete
understanding of your users and the deliverables.
We design solid digital experiences by paying
attention to the macro and micro details of the
design. We understand your users and your
business goals prioritizing efficiency and impact.
We enable brands to combine design and messaging
to evoke emotion and drive strategy. Our designs
help you to convey the value of your company to
employees inside and customers outside the
organization.
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If you are struggling with your websites or your
applications, our experts can help you navigate
your consumers to their predetermined product or
service in the most efficient way with rapid
productization and scalable architecture
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Technology First
People Quality
Adaptable Flexible in order to serve customers
irrespective of their domain
Teams with strong understanding of ethos
culture, fully capable of mitigating risk
The CygnetAdvantage
100 Agile
Scalable Architecture
More aligned, higher autonomy to deliver high
quality enterprise applications
Engineering for the future, today
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Cygnet Values
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Contact Us
INDIA OFFICE
USA OFFICE
Cygnet Infotech LLC. 125 Village Boulevard, Suite
315, Princeton, NJ 08540
Cygnet Infotech Pvt. Ltd. 16-Swastik Society, Nr.
AMCO Bank, Stadium Circle, Navrangpura, Ahmedabad
380009
91-79-67124000
1-609-245-0971
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