IoT And Digital Marketing: The Future of Advertising

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IoT And Digital Marketing The Future of
Advertising
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INTRODUCTION

• The Internet of Things is a cutting edge
  technology that has evolved machine learning. IoT
  is the internet used by devices and everyday
  products to make them come alive. Digital
  Marketing is also game changer in promoting
  business. Check how this merge is changing the
  future.

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CONTEXUAL MARKETING

• IOT is machine learning process that process the
  data provided by the user. Contextual marketing
  provide personalized platforms for promotion
  based on data. Data include user behavior,
  preferences, and previous search queries that can
  be used to promote product or service.

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NEW INTERACTIVE MARKETING PLATFORMS

•  Interactive Marketing is promoting a product by
  creating an engaging platform for potential
  customers. This type of marketing is famous in
  social media. When IOT and digital marketing come
  together we can expect more engaging platforms.

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ENHANCED RE-MARKETING

• You might you might have seen this many times
  when you search for a product on an online
  platform, the same product starts appearing on
  every platform. This is basically know as
  Re-Marketing. IOT is going to make re-marketing
  more target-specific.

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PROMOTIONAL APPS AND DEVICES

• The devices which will launch in future will have
  few elements of digital marketing. This will open
  a new dimension for push marketing.

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IOT DRIVEN SEO

• Machine learning helps search engines to operate
  effectively and with best related result. IOT
  will eliminate all the gray and black hat hacks
  that the current SEO experts are implementing to
  rank their pages higher on search engines.

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CONCLUTION

• Marketing has been going through a rapid change
  since the introduction of digitization, and we
  are not far from a time when it will become
  completely personalized for customers around the
  world.

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