IoT And Digital Marketing: The Future of Advertising - PowerPoint PPT Presentation

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IoT And Digital Marketing: The Future of Advertising

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The Internet of Things is a cutting edge technology that has evolved machine learning. IoT is the internet used by devices and everyday products to make them come ‘alive’. Digital Marketing is also game changer in promoting business. Check how this merge is changing the future. – PowerPoint PPT presentation

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Title: IoT And Digital Marketing: The Future of Advertising


1
IoT And Digital Marketing The Future of
Advertising
2
INTRODUCTION
  • The Internet of Things is a cutting edge
    technology that has evolved machine learning. IoT
    is the internet used by devices and everyday
    products to make them come alive. Digital
    Marketing is also game changer in promoting
    business. Check how this merge is changing the
    future.

3
CONTEXUAL MARKETING
  • IOT is machine learning process that process the
    data provided by the user. Contextual marketing
    provide personalized platforms for promotion
    based on data. Data include user behavior,
    preferences, and previous search queries that can
    be used to promote product or service.

4
NEW INTERACTIVE MARKETING PLATFORMS
  •  Interactive Marketing is promoting a product by
    creating an engaging platform for potential
    customers. This type of marketing is famous in
    social media. When IOT and digital marketing come
    together we can expect more engaging platforms.

5
ENHANCED RE-MARKETING
  • You might you might have seen this many times
    when you search for a product on an online
    platform, the same product starts appearing on
    every platform. This is basically know as
    Re-Marketing. IOT is going to make re-marketing
    more target-specific.

6
PROMOTIONAL APPS AND DEVICES
  • The devices which will launch in future will have
    few elements of digital marketing. This will open
    a new dimension for push marketing.

7
IOT DRIVEN SEO
  • Machine learning helps search engines to operate
    effectively and with best related result. IOT
    will eliminate all the gray and black hat hacks
    that the current SEO experts are implementing to
    rank their pages higher on search engines.

8
CONCLUTION
  • Marketing has been going through a rapid change
    since the introduction of digitization, and we
    are not far from a time when it will become
    completely personalized for customers around the
    world.

9
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