Problem of Fake Data? How to Overcome?

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Problem of Fake Data? How to Overcome?

• Case study of A Delaware-based market research
  company who lost millions due to Fake Data Issue

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How to Tackle Fake Data Issue with Mobile App?


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When the data is crucial today - making a
decision without data is shooting in the dark,
and hoping desperately to hit the target.
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Did you know that around 32 B2B customers and
23 of consumers provide fake information?
(According to Global Marketing Alliance)

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The problem of fake data is rampant with research
and marketing firms, although every industry has
been affected by this at some stage.
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One such market research firm, Eagle Market
Research (EMR) based in Delaware - USA, faced a
similar problem.
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On further analysis, something unexpected came
up

the fake data was being filled out by the agents
themselves.
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One thing became very evident since the daily
survey targets grew for the field team,

Agents started filling up the questionnaires on
their own by manipulating the data.
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What you will Do if you faced this issue?

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Increasing the team size,

No.
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Firing employees,
and hiring new ones

No.
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The only way is to digitizing the process

But here is a catch..
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Are you confident if our teams would accept any
new change?
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So Here is the solution on How they solved this
huge Problem?
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EMR got introduced to Axonator mobile forms app
for data collection.

The trial period kicked in with Axonator for the
first month - everything went down smooth.
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Axonator??

What is Axonator?

Is it a Company of Data protection?

NO, Heres what happened
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EMR converted paper forms into mobile forms
through Axonator apps.

When the field agents started using mobile
devices instead of paper forms, they could
capture data faster.
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Even further, survey forms on mobile were easy to
fill -

Most of them required just clicks, irrelevant
questions could be skipped, etc.
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The productivity shot up - as teams could finish
more surveys in a day

And what about Fake Data?
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So Axonator is one of the most promising
platforms to build mobile apps without writing
any code.

Just drag and drop widgets to build mobile apps
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Get in touch with us on support_at_axonator.com

We will show you how Axonator can be a right fit
in your business

you dont have to mend your processes. Axonator
can be tailor-made to fit your needs.
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Read more about How to tackle Fake data issue
with Mobile App?