10 Points to Improve your Websites on Google - PowerPoint PPT Presentation

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10 Points to Improve your Websites on Google

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Here is 10 point which definitely helps you to improve your rank on Google. Important to remember while performing SEO on your website. Best, less time consuming and important points to remember – PowerPoint PPT presentation

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Title: 10 Points to Improve your Websites on Google


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On-Page SEO
  • 10 Point to Improve your Website Rank on Google

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On-page SEO
  • On-page SEO is the first step of performing SEO
    on your website. On-page SEO is preformed on your
    website or webpage. The change which we do on our
    website is falls under this category, All though
    the change is related with content or code.
    On-page SEO can optimize your rank on google by
    doing some changes in your website according to
    googles guideline. In Digital Marketing Course
    SEO is divided into two pieces, First one is
    On-page SEO and second is Off-page SEO. In
    On-page SEO we have to optimize thing like
    content, Image, landing page, etc, We have to do
    keyword research and much more which I will tell
    your below in brief

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1. Keyword Research
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  • The first step in On-page SEO is Keyword research
    according to the Digital Marketing Course. In
    this task we have to search a keyword which can
    relate our business or webpage and also this
    keyword has maximum search value and minimum
    competition because this will help your website
    to rank easily on google or any other search
    engine. We have some tool which can help you to
    find out keyword related to your business
  • 1. Google Keyword Planner
  • 2. Uber Suggest
  • 3. Keywordtool.io

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2. Meta tag
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  • Meta tags are the tag through which we can tell
    people what we do in their google search result
    when search something related to your website or
    business. Meta tags helps us to create a title
    and description of our website which appear on
    google search result

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3. OG tag
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  • OG tag means Open Graph tags. This are use to
    optimize the sharing of your website link in
    social platforms. Through this tag we can show
    our Title, website name, a short description and
    image when people enter our website URL on this
    platforms which is Facebook, Twitter, Pinterest
    and as well as whatsapp. We can manage which
    title, description, and image a person see when
    he enter or see a post which contain our
    websites URL

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4. Image Optimization
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  • Image optimization is also a important process in
    SEO. We have to give the image a proper name
    before uploading it to the server and after that
    we have to give the image a title because in some
    case the human cannot understand the image so if
    we put title on it this helps them to understand
    the image. We also have put alt text to the image
    because if the image will not load proper then
    this text will shows as an alternate of the
    image. And we also have to use a small size image
    so that our webpage can load faster and it also
    helps in increasing our website speed. We can
    also compress the image through
    https//tinypng.com/

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5. Landing Page Optimization
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  • When a visitor land on your website through a
    campaign or any platform that page is known as
    Landing page. This pages are mainly use to
    generate online leads through campaigns. We have
    to use content according to the visitor need and
    we also have create a contact form through which
    a visitor can submit their details in it with the
    use of call to action button and this button is
    also used for make to you from visitors end. The
    landing page should be mobile-friendly it is the
    most important thing in landing page optimization.

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6. Content Optimization
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Content Optimization is also a main part of SEO.
You can read blogs of Brian Dean, his is a famous
for blog writing related to SEO 1. We have to
start title tag with our keyword and we also have
to make a catchy title by using modifiers like
2016, best, 100, review, etc. 2. We have to
make an SEO friendly URL like we have to avoid
all unrelated word for our URL the best URL is
like at first there is a website name and after/
there is only the page/blog title 3. After that,
we have to use our keyword in lth1gtTag (First
heading) and we also have to use our key in
lth2gtorlth3gt tag 4. Then after that, we also have
to rotate our keyword 2-3 times in the first 200
words our page content
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7. Robots.txt files
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Robots.txt files can filter which bots are
allowed on our website, This file guide the
crawler were to crawl on your website. We can do
this by placing this file in the root of our
website.
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8. Sitemap
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In sitemap.xml, we can create a site map or in
brief we can set priority of our web pages,
through which we can tell google to set the page
priority according to us. And this also rank our
web pages priority wise
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9. Canonical Redirection
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Canonical redirection is create because user can
write your website in different types, So this
canonical file help google to identify your
website through this different links. Canonical
redirection can create by placing ltlink
rel"canonical" href"http//www.example .com"
/gt in the head section of your website
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10. Htaccess file
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If we want to create some redirection like
301,302,404,500, etc. We can do this by placing
the code in .htaccess file which already exists
in the file manager of our website. Above all the
redirections 404 redirection is very important
and we make sure we use this redirection in our
website
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Conclusion
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We can perform On-page SEO by doing this task as
a sequence wise. This task helps your website to
rank on the search engine. In On-page all this
point are important to remember like first do
keyword research then make a catchy meta tag then
write OG tag and then perform Image optimization
after that content optimization and then landing
page optimization, it is also important to place
a Robots.txt, sitemap.xml and HTacces file in the
root and one more important thing is to create a
canonical redirection.
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