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Distance MBA in Digital Marketing - SimpliDistance

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If you are looking for distance MBA in Digital Marketing, then SimpliDistance suggests you the best institute to pursue a Distance MBA course in Digital Marketing. SimpliDistance is the best Distance Learning Portal in India. – PowerPoint PPT presentation

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Title: Distance MBA in Digital Marketing - SimpliDistance


1
Distance MBA in Digital Marketing -
SimpliDistance
  • SimpliDistance

2
Beyond Search and Social media distance MBA in
digital marketing
  • Companies are paying more close attention to
    digital ways of marketing because it is easier to
    track and monitor the spending and track return
    on investment. There are many tools and
    technologies which make this digital world of
    interactions. This includes social media like
    Facebook, Twitter, Pinterest, YouTube etc,
    e-mailing platforms, Website and mobile
    applications and so on.

3
  • Any distance MBA program in digital marketing
    would cover many of these popular platforms and
    strategies to garner benefits from them. Though
    the actual course contents might differ from
    institution to institution, there are few common
    subjects those are critical for the digital
    marketers role.
  • There are many more tools and techniques beyond
    search engine and social media. Let us know them
    too.

4
Search Engines
  • For digital marketing search engines are very
    crucial component. Almost every time, our
    purchase cycle starts with search engines. We
    keep on searching many other related things like
    videos, comments, recommendations, reviews before
    we finalize our purchase decision.

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  • While searching we seldom go to the next page. So
    staying on the top of the search page is very
    vital for any business or the product. All
    efforts towards reaching and staying put on the
    top of the first page of the most popular search
    engine. There are two different ways in which
    this can be achieved.
  • Search engine optimization (SEO)
  • Search engine advertisement (PPC)

6
Social Media
  • This practice promotes your brand and your
    content on social media channels to increase
    brand awareness, drive traffic, and generate
    leads for your business. Social media also
    provides organic (free) and paid ways of creating
    campaigns. One is called Social Media
    Optimization (SMO) and other Social media
    marketing(SMM).

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  • Search engines and social media are key. However,
    there are other strategies which can used to
    garner better ROI and reach along with search and
    social media. Let us delve into them.

8
Email Marketing
  • Emails are used widely for interactions in the
    digital world. Almost all official communication
    is happening of emails. They can be used very
    effectively for reaching prospective and existing
    customers. The key point about email marketing is
    its cost. It is supposed to be one of the
    cheapest tools which can be used to convey your
    message directly into consumers own mailbox.

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  • Email marketing strategy involves email
    subscribers, segmentation, drafting good emails,
    optimizing email campaigns, etc. Emails can be
    used as a very efficient tool to reinforce the
    brand recall. With regular value-added contents
    by email, the brand can remain on the top of the
    mind of the consumer. To make this task easy,
    there are email automation platforms like
    MailChimp, sendloop etc. which can be used to
    plan and monitor the email campaigns.

10
Content Marketing
  • Content marketing is a marketing technique
    primarily based on creating valuable content for
    your customers. It is about using the technology
    and tools to create the most engaging content for
    your target audience. The goal is to win new
    customers.

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  • Content marketing program has components like
    blogs, articles, social media posts which are
    generally distributed without asking anything in
    return. There are premium specific content types
    like focused articles, tools, eBooks, white
    papers, etc. They are distributed only when the
    user is ready to share some of his basic
    information like email, contact number, etc. This
    is called opt-in. This database is important as
    it is of the users who are interested in reading
    about your product/service or technology.

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  • Hence chances of them getting converted to actual
    buyers are very high. Content marketing program
    employs strategies to nurture these users so that
    they can become buyers and stay with the brand
    for a longer duration.

13
Mobile Marketing
  • Mobile adoption is increasing like crazy. To tap
    this potential market, different marketing
    strategies are needed. Beyond marketing on
    website and search engines, there are specific
    optimization mechanism which are applied only to
    mobile phones. Search engine, as well as social
    media campaigns, can be designed to granularly
    address to a level of minutest detail like a
    version of a mobile phone and its hardware.

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  • Free mobile apps is additional way of reaching
    the audience. Here once the person get hooked to
    your mobile app because of its simplicity and
    value delivered, he/she has a very rare chance to
    switch to a different vendor. Hence many
    companies are creating their free mobile apps.
     Mobile App strategy includes mobile app
    engagement, targeting options and how to promote
    websites in mobile app etc.

15
Video Marketing
  • Engaging content is becoming the king. Rather
    than its text version, video is more engaging.
    With the increasing availability of bandwidth and
    drop in bandwidth prices, it is not surprising
    that video content consumption is doubling every
    year.
  • More often, buyers first look at the video and
    then decide which product to purchase. Video
    marketing is one of the key tool for marketing
    and driving customer engagement.

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Marketing Automation
  • When you plan many campaigns through various
    different channels, it is going to be a nightmare
    to track them. There are many questions that need
    an answer for optimizing the budget spend. Which
    channel is giving me more customers, which
    channel is costing minimum per customer, which
    channel is completely ineffective in reaching the
    audience, which channel is suited for a type of
    customer segment and so on. To answer these
    questions manually is just not possible.

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  • There are automation tools to track all the
    marketing campaigns and generate reports which
    can help management understand the details and
    deploy the strategies in more efficient ways.
    Marketo, Hubspot are some of such platforms.

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  • Distance MBA in Digital Marketing would cover
    main components as SEO, SEM, SMO, SMM. This is
    not everything. There are many techniques which
    are to be used in tandem search engines and
    social media. They are content marketing, E-mail
    marketing, video marketing, and mobile marketing.

19
Conclusion
  • SimpliDistance helps to visitors in career
    mapping personalized guidance experience with
    the use of technology suggest suitable courses
    to upgrade their knowledge/skills to grow in
    their career.
  • SimpliDistance is the best Distance Learning
    Portal in India.

20
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