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Title: The Difference Between SEO and SEM


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  • The Difference Between SEO and SEM

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(No Transcript)
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The Difference Between SEO and SEM Most digital
marketing experts think that SEO and SEM are more
or less two sides of the same coin even though
they entail completely different actions and
address varying areas of marketing. Often, you
will find that the two terms are used to denote a
similar set of actions and activities which can
understandably be quite confusing for people with
no previous exposure and knowledge. Here, we
intend to sort out what each of these terms means
exactly as well as define in clear-cut terms what
the exact differences between the two are. Having
a deep-rooted understanding of both these terms
and their significance in the field of digital
marketing is a must for anybody calling
themselves a digital marketing professional. 
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What is SEO? Apart from specialized knowledge in
your preferred area of digital marketing, SEO
must be a key part of every digital marketing
professionals strategy. It is a known fact that
Google accounts for more than half of the total
global search traffic. Thus it is important to
focus the entire strength of your SEO strategy on
Google, even though keeping an eye on Bing, Baidu
and Yahoo wouldnt hurt! There are an estimated
66,000 searchers per second on Goole every day.
These stats were taken in 2017. These numbers
have more than likely doubled right now and are
only likely to increase over the years.
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How Does SEO Work? If you want your SEO strategy
to make an impact, then it is important to
understand how the process works exactly. In SEO,
search engines are said to crawl on content.
This basically means that they judge and evaluate
the content on certain pre-defined criteria.
These criteria include keywords, links, tags,
etc. The search engine then awards the content a
suitable rank based on its ability to attract
organic traffic.
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  • Some of the criteria that these so-called
    crawlers look for are
  • The Quality Of The Content
  • The importance of high-quality content cannot be
    emphasized enough. With high-quality content, you
    can impress the search engine and make an
    impression that your business is reputable and
    offers reliable products and services.
    High-quality content does not include just good
    grammar, informative, and easy-to-read content,
    but also content embedded with the right keywords
    and links.

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  • The User Experience
  • Another thing that will impress any search engine
    is a website with a streamlined designed that
    offers users a seamless and enjoyable user
    experience. The ease of navigation and speed also
    play a part in the overall ranking.
  • Link Building
  • It is crucial to pay attention to whether you are
    backlinking to sites of good authority and
    legitimacy. You should also be able to clearly
    tell where your inbound links are originating
    from.

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Learning the fundamental principles of Search
Engine Optimization can be done by anybody. But
what is important is implementing to the best of
your abilities the most feasible strategy for
your business and its products/services. When you
learn about the intricacies of SEO and gain a
concrete understanding of the inner workings of
the entire process, then you will be confident
enough to make better-informed decisions as part
of your SEO strategy. It is also important to
keep things in perspective, especially if you are
a newcomer to the world of Search Engine
Optimization and are eager to see results. As any
experienced digital marketing professional will
tell you, it takes time, sometimes even years,
for Google to notice, recognize and reward your
website.
Learn Digital Marketing
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What is SEM and How Does it Work? Search Engine
Marketing is a broad term that covers a variety
of paid search advertising techniques and
mechanisms. Google Ads are the most common
example of Search Engine Marketing. Having a paid
Google Ads program means that Google places your
business at the very top of the page, even ahead
of those with a top-notch SEO game going on. This
digital marketing strategy, however, works better
for those with a budget that can afford to make
such expenses in order to achieve revenue growth
and drive sales. Some of the most common of Seach
Engine Marketing activities are as follows
  • Paid and targeted ad campaigns
  • Incorporating choice keywords into the copy
    itself
  • Making sure that add ad activities fall within
    the allocated budget
  • Making use of CTR (click through rates), CPC
    (cost per click), and other metrics in order to
    device more-informed future advertising
    strategies
  • Spending more time refining the design of your
    ads to ensure effectiveness.

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If your entire digital marketing strategy is
aimed towards brand recognition and if you have a
budget that can spare some expenditure, then it
is imperative that you opt for Search Engine
Marketing as your overall digital marketing
outlook. Another advantage of SEM is that since
all ads involved are paid for, there is better
accountability for your ROI. You can check up on
and keep track of not just how your ads are
faring but also help you in isolating your target
audience so that over time, you can gradually
focus your ad campaigns on the demographic that
you have zeroed in on. Getting to know who your
key demographic is will help you save on your
expenditure for paid advertisements in the
long-run. You could also completely scrap your
SEM program and return to SEO, with the new found
knowledge of the best keywords for your business,
the most effective and attractive content, and
your target audience.
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It is, however, to be noted that some knowledge
of tools such as Google AdSense would be required
to gain a fair grip of your Search Engine
Marketing strategy. However, even if you arent
very keen on learning how to use such tools, you
can always hire a professional who is well versed
in reading your metrics and making sense of it.
Make sure that you hire someone with fair
exposure to web marketing as well as paid online
advertising campaigns.
Conclusion Overall, it is imperative for any
digital marketing professional worth their salt
to have fair mastery over both Search Engine
Optimization and Search Engine Marketing. This is
because having a deep-rooted understanding of
both will help you make better-informed and
selective marketing decisions that best suit your
own business as well as its products and services.
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