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Global Sports Nutrition Market

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Title: Global Sports Nutrition Market


1
Global Sports Nutrition Market Size,
Segmentation, Growth Drivers, Trends Analysis,
Challenges, Industry Analysis, Research and
Forecast 2016-2023
2
Table of Contents
  • Introduction
  • Executive Summary
  • Market Trends, Drivers, and Challenges
  • Porters five forces and SWOT analysis
  • Market Segmentations
  • Consumer Landscape
  • Competitive Landscape
  • Company Profiles
  • Appendix

3
Introduction
  • This section of the report includes sub-sections
    like
  • Scope of the report It clearly defines the scope
    of the report which includes the different types
    of products that have been considered under the
    sports nutrition category for the computation of
    data sets. It also enlists the exclusions of the
    report which contain factors like supply-demand
    imbalance, inflation rate, sales of sports-themed
    beverages, energy drinks, and other fortified and
    functional food and beverages which are not
    classified under sports nutrition category.
  • Market Definition This sub-section vividly
    defines the sports nutrition category by
    including a brief overview of target markets,
    end-users, product segments, demographic
    analysis, and other factors.
  • Relevant assumptions Meaningful assumptions
    derived from comprehensive research analysis by
    industry experts are enlisted within this
    section.

4
Introduction (contd..)
  • Market Definition and Overview
  • Sports Nutrition are primarily positioned as the
    products which not only improves the physical
    endurance of the individuals associated with the
    fields of athletics and sports but also help them
    in increasing the muscle growth and body mass.
  • Sports Nutrition products are the rich
    concentrated source of minerals, vitamins,
    proteins, and carbohydrates. Furthermore, these
    products are available in different formats like
    gels, powders, energy bars, tablets, and
    ready-to-drink beverages.
  • The scope of this report includes the retail
    sales of both the protein and non-protein based
    sports nutrition products.

5
Introduction (contd..)
  • Research Methodology
  • Secondary Research
  • The global sports nutrition market report
    contains information primarily collected from
    various public and private research and data
    sources available on the web which includes
    company annual reports, government websites,
    published research journals from different
    countries, white papers, and informative research
    papers recognized by industry experts.
  • Market Analysis
  • This phase consists of analyzing and gaining
    useful insights from the collected and collated
    data. Bottom-up and top-down approaches along
    with various macro-economic indicators are used
    to arrive on the comprehensive data sets which
    provide both the qualitative and quantitative
    insights.

6
Executive Summary
  • The executive summary section highlights the key
    takeaways from the report which includes data
    points like
  • Global sports nutrition market will witness an
    incremental growth of 18.24 bn during the
    forecast period 2016-2023.
  • North America will be the major contributor to
    the growth of the global sports nutrition market,
    as the region will generate 49.89 of the total
    incremental growth.
  • Drinks is the product segment that dominated the
    global sports nutrition market in 2016, by
    accounting for a revenue share of 58.35.
  • Increasing demand and popularity of non-protein
    based sports nutrition products is the key growth
    driver which is estimated to positively influence
    the growth of the global sports nutrition market
    during the forecast period.
  • Rising influence of online retailing is the major
    trend identified in the global sports nutrition
    market

7
Executive Summary (contd..)
  • Increasing popularity of substitutes like energy
    drinks, low and reduced-sugar beverages, and
    others is the major challenge which is estimated
    to hinder the growth of the global sports
    nutrition market during the forecast period.
  • The global sports nutrition market is a highly
    fragmented and intensely competitive market due
    to the presence of numerous regional and global
    vendors competing upon parameters like price,
    product differentiation, quality, and packaging
    innovations.

8
Market Trends, Drivers, and Challenges
  • The major trends identified in the global sports
    nutrition market are
  • Growing influence of online retailing
  • Increasing demand of organic, clean-label, and
    natural ingredients-sourced sports nutrition
    products
  • Emergence of mass consumerism in sports nutrition
    industry
  • The major growth drivers influencing the global
    sports nutrition market are
  • Rising disposable income of consumers worldwide
  • Increasing popularity of non-protein based sports
    nutrition products
  • Higher adoption of personalized marketing
    focusing on engagement through crowd culture by
    major vendors

9
Market Trends, Drivers, and Challenges (contd..)
  • The major challenges restraining the growth of
    the global sports nutrition market are
  • Stringent regulations and safety hazards
    associated with the sports nutrition products
  • Increasing prominence of counterfeit and
    unethical products
  • Rising popularity of substitutes

10
Porters five forces and SWOT analysis
  • The market dynamics of the global sports
    nutrition market has been analyzed through
    frameworks like Porters five forces and SWOT
    analysis.
  • Porters five forces

11
SWOT analysis
12
Market Segmentations
  • Based on product type, the global sports
    nutrition market has been segmented into foods,
    drinks and supplements.
  • Foods include products like energy, protein, and
    non-protein gels, bars and tablets.
  • Drinks include products like sports drinks and
    ready-to-drink (RTD) sports beverages.
  • Supplements include protein and non-protein
    powders and concentrates.

13
Market Segmentations (contd..)
  • Geographically, the global sports nutrition
    market has been segmented into five regions
    North America, Europe, MEA, APAC, and South
    America

14
Market Segmentations (contd..)
  • Based on distribution channels, the global sports
    nutrition market has been segmented into
    pharmacies, health stores, convenience stores,
    supermarkets/hypermarkets, and online channel.

15
Consumer landscape
  • Consumer landscape determines the market dynamics
    with respect to prevalent consumption preferences
    among customers. As people frequently re-assess
    their needs and wants, it becomes imperative for
    the vendors operating in the global sports
    nutrition market to innovate their offerings
    based upon parameters like consumer-specific
    needs, category specific behaviors, psychographic
    needs, and category relevant needs.

16
Competitive landscape
  • This section identifies the competitive intensity
    among major vendors operating in the global
    sports nutrition market. Parameters like market
    share, price point, product differentiation,
    packaging innovations, core values, niche
    offerings, strengths and weaknesses, and others
    are analyzed in this section.
  • Various marketing strategies, inorganic and
    organic growth strategies, mergers and
    acquisitions, and other key aspects over which
    vendors primarily compete are identified and
    analyzed under this section.

17
Company Profiles
  • Global sports nutrition market report also offers
    a comprehensive assessment of the major players
    operating in the sports nutrition category
    worldwide. Major players covered in this report
    are
  • PepsiCo
  • Glanbia Plc
  • Abbott
  • Clif Bar Company
  • Labrada
  • HNC Healthy Nutrition Company GmbH
  • Hormel Foods
  • General Nutrition Centers Inc
  • The Nature's Bounty Co
  • Muscle Pharm
  • The Coca-Cola Company

18
Appendix
  • Data sources
  • http//publications.gc.ca/collections/collection_2
    015/aac-aafc/A74-2-2010-10-eng.pdf
  • https//www.lek.com/insights/ei/assessing-health-n
    utrition-retail-sector
  • https//grocerytrader.co.uk/lucozade-sport-packs-a
    -punch/
  • https//www.uschinahpa.org/wp-content/uploads/2017
    /09/Euromonitor-Sports-nutrition-the-global-and-Ch
    inese-markets-Final.pdf
  • https//www.foxbusiness.com/features/pepsico-needs
    -a-gatorade-revival
  • https//www.3abc.dk/wp-content/uploads/2017/06/A-P
    umped-Up-Sports-Market-for-Proteins.pdf

19
Report Description
  • Key insights
  • Based on product type, the global sports
    nutrition market has been segmented into foods,
    drinks, and supplements. Sport drinks dominated
    the global sports nutrition market in 2016.
  • Geographically, the global sports nutrition
    market has been segmented into North America,
    Europe, Asia Pacific, Middle East Africa, and
    South America. North America dominated the global
    sports nutrition market in 2016.
  • Based on distribution channels, the global sports
    nutrition market has been segmented into
    supermarkets/hypermarkets, pharmacies, health
    stores, online channel, and convenience stores.
    Supermarket/hypermarkets were the major
    distribution channels for sports nutrition
    products in 2016.

20
Report Description
  • Key insights (contd..)
  • The global sports nutrition market report focuses
    on evaluation of the growth trends in the
    industry through historical estimates and
    forecasts based on comprehensive research. The
    increasing adoption of fitness-oriented diet and
    regime especially among the young demographics
    including body-builders, athletes, lifestyle and
    recreational users has been an evolving factor
    which has been instrumental in invigorating the
    demand of the sports nutrition products
    worldwide.
  • The global sports nutrition market report
    focusses on highlighting the various
    mass-marketing strategies adopted by the vendors
    operating in the global sports nutrition market
    with an aim to make sports nutrition products
    easily available and accessible to the consumers.
    Various other macro-economic factors like
    disposable incomes, rate of employment, and other
    social factors which influence the sports
    nutrition market either directly or indirectly
    have also been considered in the report.

21
  • Thanks and Regards
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