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Google algorithm

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Google algorithm and update for seo – PowerPoint PPT presentation

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Date added: 5 July 2019
Slides: 11
Provided by: nithyaibss
Category: Other

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Title: Google algorithm


1
google algorithm and update for seo
2
Google algorithm
  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile
  • Rank Brain
  • Possum
  • Fred

3
Panda
  • February 24, 2011
  • Duplicate
  • plagiarized or thin content
  • user-generated spam
  • keyword stuffing

4
Penguin
  • April 24, 2012
  • Spammy or irrelevant links
  • links with over-optimized
  • anchor text

5
Hummingbird
  • August 22, 2013
  • Keyword stuffing
  • low-quality content

6
Pigeon
  • July 24, 2014 (US)
  • December 22, 2014
  • (UK, Canada, Australia)
  • Poor on- and off-page SEO

7
Mobile
  • April 21, 2015
  • Lack of a mobile
  • version of the page
  • poor mobile usability

8
RankBrain
  • October 26, 2015
  • Lack of query-specific
  • relevance features
  • shallow content
  • poor UX

9
Possum
  • September 1, 2016
  • Tense competition in
  • your target location

10
Fred
  • March 8, 2017
  • Thin,
  • affiliate-heavy
  • or
  • ad-centered content
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