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MKTG 522 Start With a Dream/newtonhelp.com

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For more course tutorials visit www.newtonhelp.com Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? – PowerPoint PPT presentation

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Title: MKTG 522 Start With a Dream/newtonhelp.com


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MKTG 522 Start With a Dream/newtonhelp
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MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 1 DQ 1 (Market Research)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Name the six steps in the marketing research
    process as discussed in the Kotler text.
  • Why is it important to include all of these steps
    in the research process?

3
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 1 DQ 2 (Strategic Marketing
    Planning)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Why is it important for a company to have a well
    written mission statement?
  • What key points do you think need to be included
    in the mission statement?

4
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 1-7 All DQs
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKTG 522 Week 1 DQ 1 (Market Research)
  • MKTG 522 Week 1 DQ 2 (Strategic Marketing
    Planning)
  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

5
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • What are some of the factors that influence
    consumers buying behavior?
  • Have the purchasing habits of your parents and/or
    grandparents influenced your buying behavior?
  • If you were to open your refrigerator and
    cupboards and compare the contents with those of
    your parents, would you find some brands in
    common?

6
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 2 DQ 2 (Target Market Selection)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • What are some of the challenges faced by
    marketers as they attempt to define their target
    markets?
  • How necessary is it to fine-tune your Marketing
    Plan so that your target market is clearly
    defined and measurable?

7
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 3 Assignment Create the Value (2
    Papers)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • This Tutorial contains 2 Papers
  • Week 3 Assignment
  • Create the Value Market Segmentation Analysis
    and a Value Proposition
  • Your U.S.-based company has decided to explore
    the possibility of developing a business based on
    the organic farm concept Daylesforddeveloped by
    Lady Bamfordwhich is successful in the UK
    (daylesford.com).

8
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 3 DQ 1 (Branding)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Procter Procter Gamble (PG) perhaps
    epitomizes the ability to create highly
    successful brands and marketing efforts. Read the
    Breakthrough Marketing case study about Procter
    Gamble on page 269 in chapter 9 of your e-text.

9
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 3 DQ 2 (Competitive Strategies)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • As part of the Marketing Mix, PRICE, P, is
    important to the marketer. Yet when we look at
    price, it is more than just a dollar figure. What
    does price represent to the consumer? What does
    price represent to the marketer?

10
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 4 DQ 1 (Pricing Strategies)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • As part of the Marketing Mix, PRICE, P, is
    important to the marketer. Yet when we look at
    price, it is more than just a dollar figure. What
    does price represent to the consumer? What does
    price represent to the marketer?

11
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 4 DQ 2 (Marketing of Services)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • How is the marketing of services different than
    the marketing of a product? What are the
    challenges of marketing a service? How is
    marketing shoes different from marketing shoe
    repair?

12
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 5 Deliver the Value IKEA Case Study
    (3 PPT)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • This Tutorial contains 3 PPT/Tutorials
  • Week 5 Assignment
  • Your assignment this week is to review the IKEA
    Case Study below. While reviewing it, consider it
    as background information for your upcoming
    presentation to the IKEA Senior Management Team.

13
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 5 DQ 1 (Channels of Distribution)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • As part of the Marketing Mix, Place, or Channels
    of Distribution, is important to understand. What
    is the difference between Direct channels of
    distribution and Indirect channels of
    distribution?

14
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
    Logistics)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Describe Market Logistics. What are some of the
    steps necessary for market logistics planning?
    Please provide an example.

15
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 6 Assignment Communicate the Value
    (2 Papers)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • This Tutorial contains 2 Papers
  • Week 6
  • Assignment Communicate the Value
  • Communicate the Value Integrated Marketing
    Communications Brief

16
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 6 DQ 1 (Marketing Communications)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Describe Integrated Marketing Communications
    (IMC). Why is it so important in the 21st century
    for marketers to embrace this? What are some of
    the concerns of the marketer when it comes to
    creating an IMC approach via the promotional mix
    components of advertising, public relations,
    sales promotion, direct marketing, and personal
    selling?

17
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Select an advertisement to which you have
    recently been exposed. It can be in any paid
    communications medium, such as TV, radio,
    newspaper, or magazine. The ad that you select
    should be one to which others in the class can
    easily relate, such as Verizon's "Can you hear me
    now?" ads or the Aflac ad (with the white duck
    that squawks "AFFFFLAAAAAAAC!")

18
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 7 Course Project Marketing Plan (5
    Projects)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Select an advertisement to which you have
    recently been exposed. It can be in any paid
    communications medium, such as TV, radio,
    newspaper, or magazine. The ad that you select
    should be one to which others in the class can
    easily relate, such as Verizon's "Can you hear me
    now?" ads or the Aflac ad (with the white duck
    that squawks "AFFFFLAAAAAAAC!")

19
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 7 DQ 1 (International Markets)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Kellogg Company (you know them as Kellogg's,
    makers of Rice Krispies, Corn Flakes, and a
    variety of other cold cereal products) celebrated
    its 100th anniversary a few years ago in 2006. As
    with many companies, it has attempted to expand
    internationally.

20
MKTG 522 Start With a Dream/newtonhelp
  • MKTG 522 Week 7 DQ 2 (Ethics and Social
    Responsibility)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Customer complaints about Toyota cars suddenly
    accelerating were initially downplayed by Toyota
    Motor Sales in December 2009, which initially
    stated that it was caused by the driver's side
    carpeting getting in the way of the pedal.

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MKTG 522 Start With a Dream/newtonhelp
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