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11 Secrets to Optimize Your eBay Listing (That Work Insanely)

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Optimize the eBay product listings effectively that helps in gaining a competitive edge over the competitors and in business growth. Source: – PowerPoint PPT presentation

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Title: 11 Secrets to Optimize Your eBay Listing (That Work Insanely)


1
11 SECRETS TO OPTIMIZE YOUR EBAY LISTING (THAT
WORK INSANELY) By Anupam Rajey
E-BAY LISTING
  • Are you lagging behind because of old strategies?
  • Well, here is the solution!!
  • You probably need to revisit your e-Bay listings
    and optimize them using the latest optimization
    techniques.
  • You could also use the professional EBay listing
    services with the best Optimization techniques.
  • More than 157 million users, 25 million sellers
    over 800 million items listed, 250 million daily
    searches- one can get on this extremely renowned
    platform that is eBay. It is a tremendous
    worldwide market place, therefore if you opt for
    listing your products on eBay you will get an
    exceptional chance for recognition in the online
    media and hence more sales and revenue for your
    business.
  • eBay is a marketplace where you can approach the
    most genuine customers.
  • How can you actually use this?
  • eBay product listing services include uploading
    product details to the website with di?erent
    softwares and then customizing it according to
    the needs. Done professionally, these listings
    can yield fruitful results.
  • There are a number of sellers out there for each
    product and the challenge is to make your product
    unique and stand out from the competition. The
    only way you can do that is through proper and
    well-organized e-Bay listing.
  • So, here are some really awesome yet simple tips
    through which you can optimize eBay Product
    listing (Point 9 describes a unique strategy) in
    a better and e?cient
  • manner, hence earning more revenues
  • 1. Establish a Listing Schedule

2
3. Optimize eBay listing for Mobile(Mobile
Optimization)
SHOPING CHECK LIST
OUT PAYMENT
CHECK OUT
SHOPING LIST
PAYMENT
Mobile commerce is playing a highly important
role for eBay sellers. It has been found in a
research that 40 of the eBay transactions are
globally done through mobiles these days. This
provides sellers an opportunity for sellers to
target products for mobile consumers, but it
brings few challenges as well. It is very
important to have clear and precise descriptions
in order to display it properly for mobile site
users. Use version templates that are compatible
with both Android and iOS devices. Use of clear
and proper images is also important for your
listing performance. 4. Incorporate ISBNs when
possible
  • These are the unique identi?ers which allow a
    better visibility of your product when the buyers
    are looking for them. These help buyers to ?nd
    items more clearly and thereby increasing the
    overall pro?tability.
  • Some of these identi?ers include the products
    brand name, Manufacturer Part Number (MPN) and
    Global Trade Item Number (GTIN) which assists
    shoppers to ?nd your items when searching
    online.
  • Category Management
  • Setting up a right category is very essential for
    showing up in eBay search appropriately.
  • eBay category management pages make it easier for
    buyers to ?nd the product they want. It also
    enables the regular updating of the catalogs.
  • Therefore once your product is ready with all the
    necessary information, its time to list them at
    the right place through choosing the correct
    category for more visibility of a product.
  • So, now your product is relevant for all searches
    and hence much easier to be found now!!
  • Post two or more pictures
  • Based on a study, it has been found that 67 of
    customers agree that product images are the
    greatest in?uencer while selecting and purchasing
    a product online.
  • Therefore Product Image Editing plays an
    important role here.
  • There must be at least two product images of the
    product that too of high quality. Create
    high-resolution photos that are a minimum of 1600
    pixels on the longest side (height or width).
    This will provide you the zoom e?ect on the eBay
    listing.
  • Obviously,

3
  • Dont Make Duplicate Listing
  • As listing plays an important role, therefore
    using Duplicate listing is a strict no here.
    Some of you might be in a dilemma that what is a
    Duplicate Listing?
  • Simply stated, listings are considered duplicate
    if they are for items that have no signi?cant
    di?erence between them. It is considered spam to
    create two listings of identical product with a
    slightly di?erent keyword.
  • This is de?nitely not a smart way to list your
    product, therefore this is something that doesnt
    work anymore and you can also be penalized for
    using it.
  • O?er an additional 30 days return policy
  • Are you still lacking in making more sales?
  • A good return policy can solve your problem.
  • O?ering a money back guarantee can also be a
    great way to increase sales for your product, but
    you need to ensure that you honor such a policy.
    Dont do it if you cant a?ord it. Not every
    e-commerce seller can a?ord it and its perfectly
    ?ne.
  • The Secret here is,
  • A clear return policy helps the public recognize
    that you are willing to stand by with the product
    and support them even post- purchase.
  • A satis?ed customer is the best business
    strategy for all

VERIFIED CUSTOMER
EXCELENT!
This makes all Di?erence, It creates con?dence
in listings it is displayed as a star rating at
the top and write reviews at the bottom of
listings. I will be a huge plus for you if you
sell quality goods, to go extra mile for customer
support and thus o?er an overall great shopping
experience. If you make consumers unhappy in
the physical world, they might each tell six
friends. If you make consumers unhappy on the
internet, they can each tell 6000 10. Keep an
Eye on Competitors Listings Do you keep a watch
on your competitors? It is very important to
watch your competition on eBay and play
accordingly. So, what can you do? Search them
out, Follow their sales, determine the best
business practices they are working on and then
?nally try to adopt them. E.g.- If your
competitor is o?ering goods similar to which you
are selling on the same price then you need to
play smart and safe by o?ering some additional
bene?ts like free shipping, additional discounts
etc to attract them. Power is winning the
battle over who owns your customer
4
11. O?er Free Shipping Can free shipping on your
listings help boost sales on eBay? Absolutely
Yes!!
FREE DELIVERY
It is a great way to attract consumers and make
full utilization of eBay product listing service.
It will make a de?nite increase in sales. But
this is only possible when your pro?t margin on
your sales is su?cient or you have enough
opportunity of repeat orders. Think about it,
so, now you can o?er a fringe bene?t from buying
from you. People nowadays are concerned about
shipping costs, so free shipping is a great idea
to opt for. Courteous treatment will make a
customer a walking advertisement
Conclusion
Using these powerful secret tips one can
de?nitely optimize the eBay product listing
services e?ectively that helps in gaining a
competitive edge over the competitors and at the
same time providing you the opportunity of
revenue maximization by focusing on critical
business responsibilities. Do not fear failure
but rather fear not trying
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