Secrets Of Content Writing To Write Skill Writing - PowerPoint PPT Presentation

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Secrets Of Content Writing To Write Skill Writing

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Title: Secrets Of Content Writing To Write Skill Writing


1
Education And Career Times
  • Since 2010
  • We Upgrade Your Skills And Earning Potential

2
What is Content Writing ?
  • Content writing is skilled writing through which
    we engaging the audience over the internet. It
    relates to writing any content piece which is
    used for marketing a business or educating people
    on different topics.
  • Content writers have to create content as per the
    received brief from a client.

3
Types of Content Writing
In todays digital world, content is the king.
Major types of content writing are as follows
  • Website Copy
  • Sales proposal
  • Blog
  • Article
  • Business plan
  • White paper
  • Press release
  • News article
  • eBook
  • SEO content 
  • Ads Email Newsletter
  • Infographics

4
Why Do We Need Training ?
  • Our education at school to university level is
    different from the one required in professional
    writing. You need content writing training for
  • Learning the basic of content writing.
  • Gaining skills of how to research and develop.
  • Being successful in writing content for the areas
    of your choice.

5
Secret Rules Of Content Writing
  • Unlike other areas, a writer has to follow
    certain rules in his content writing. The rules
    with brief information are as follows
  • Keep your content brief and simple
  • Keep your content straight forward. For this,
    keep the content point-to-point.  
  • Use strong words
  • Use the words that pack a punch. Your words are
    should be appealing something and engaging.
  • Avoid keyword stuffing 
  • Using a lot of keywords in your writing can leave
    a bad impact on your visitors and the readability
    of your content.
  • Use informal language
  • In your content, especially blog, you should
    avoid being formal. Write it a conversational
    style.
  • Make your content friendly to SEO
  • In this digital age, you should aim to hit the
    search engines. You can do it by following SEO
    guidelines in your writing.

6
Secret Rules Of Content Writing
  • Use Simple English 
  • Avoid using a flowery language if you are writing
    a web copy, article, or blog used for marketing a
    business. You can use a flowery language in
    writing a story, novel, or any literary piece. 
  •  
  • Add Source Link 
  • Back your data or reference by adding hyperlinks
    of your source. 
  • Make It Engaging 
  • Your content should be what your visitors love
    reading or are looking for.
  • Divide Your Content Into Small Paragraphs With
    Subheadings
  • It is hard for anyone to read any write-up
    without any breaks. Your content should have
    subheadings or small paragraphs so that a reader
    can easily go through it.
  • Insert Relevant Images
  • Content with visual elements draws the attention
    of visitors.  

7
Thanks For Watching
ECT Institute
Website https//ect.co.in/content-writing-course/
Email ID chaitali_at_ect.co.in Call Us 91
9318472163, 7827916060 Address M 138, 2nd Floor,
Connaught Place, Opposite Haldirams, New Delhi -
110001
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