The Basics on Content Creation - PowerPoint PPT Presentation

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The Basics on Content Creation

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The very basics things to know about online content creation and marketing and also how to use SEO to optimize your content online. – PowerPoint PPT presentation

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Title: The Basics on Content Creation


1
What and WHy
  • Content writing and creation

2
What is content writing ?
  • WHAT AND WHY
  • The process of creating consumable material for
    Websites, Social Media Campaigns and Emailers and
    other sources.
  • Content writing and Content creation have a
    significantly big difference between them.
  • Writing content for blogs, website information,
    sales copies, e-books, podcasts, social media
    descriptions come under content writing.
  • Content writing focuses on the textual
    representation of ideas.
  • There are various styles, voices, formats, and
    figures of speech that can influence content
    writing.
  • We will try to understand what makes a good
    content writer and how to write good content with
    relevance to the subject at hand.

3
What is content creation
  • WHAT AND WHY
  • The process of generating content for any
    platform in various formats such as text, image,
    video, graphics etc.
  • Content creation essentially means ideating and
    visualising content in various contexts.
  • Be it a creative Instagram photo, a youtube video
    or a Facebook post, all these come under the
    umbrella of content creation.
  • Content creation involves more thinking and being
    innovative with the campaigns you decide to run
    for various platforms.
  • And obviously every piece of content created
    requires a certain amount of content writing.
  • What is a campaign? A set of content with a
    common theme/idea generated for specific
    audience(college students, teenagers ,
    entrepreneurs).

4
What a content writer/Creator needs to know
(Basics)
WHAT AND WHY
  • Coming up with intuitive and creative ideas.
  • A good command over the language of interest.
  • Writing in a format that inspires and influences
    the consumer.
  • Relevance of content to the target audience and
    business.
  • Content writing formats for specific platforms.
  • SEO (Search Engine Optimisation) techniques.
  • What will sell and what will not.
  • Diversification of content
  • You will learn a ton more in the coming lessons..

5
WHY IS content writing/creation important
  • WHAT AND WHY
  • Your content is what bridges the gap between a
    sale and a visit.
  • A content writer is basically the face of the
    business.
  • The content you create/write is the first mode of
    communication between the business and the
    consumer.
  • Great content will instil a need in the consumer
    for the service/product being offered.
  • Tag lines are the best examples of great content.
  • LOréal Shampoo - Because Youre Worth it
  • Clinic Plus - Strong and Long
  • Clever use of words can make or break an
    organisation.

6
  • WHAT AND WHY

SEE YOU IN THE NEXT LESSON ON NEUROMARKETING
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