Retargeting Plug-in For Ecommerce/Shopping carts product

1
How Will Retargeting Ecommerce Plug-in Works
2
Introduction To Retargeting Ecommerce Plug-in

• Retargeting is a technique which allows you to
  keep your brand in front of the potential
  customers even after they left your website. It
  helps to reconsider your offer when they need it.
•  
• The main objective of this campaign is to target
  the specific visitors with specific ads with
  goals of convincing them to convert as new
  customers.
•  
• These campaigns work because it enables you to
  show these visitor ads that have already shown
  the interest in your product. It is most often
  used to describe the online display ads that are
  shown to visitors who came to your website, but
  navigated away without acting.
•  
• 
  www.reviveadservermod.com/targeting
• 
  
  

3

• Product Information
• The retargeting for internet business/shopping
  basket items module enables you to serve the
  promotions just to the clients who have recently
  drawn in with your image on the web.
• You can serve the promotions to any individual
  who has been to your site and left or who've
  invested the energy perusing on explicit item
  pages.
• Retargeting storage type
• Shopping based
• View based
• Based on the target type, revive adserver
  collects the cookies from the visitor browser.
• 
  www.reviveadservermod.com/targeting

4
 Retargeting the ads

• This technique is purely based on the prior
  behaviour of the consumers which means it
  displays the ads to a specific people or audience
  by analysing their previous interests.
•  
• The ultimate goal of retargeting is to identify
  the new prospects and displaying the relevant
  content.
• When you look up the online behaviour, you can
  get to know the data or clues about a particular
  persons interest or needs. For the retargeting
  rules, intent data forms the criteria
• 
  www.reviveadservermod.com/targeting

5
Plug-in Feature

• Frequency capping enabled for product
• Dynamic banner which is created for retargeting
  campaign with default template automatically and
  the user can create a dynamic banner with their
  own template json key as macro to replace the
  value from product json response.
• Visitor access the detailed view of the products
  in ecommerce site and product gather the service
  receive request, they will write the visitor
  interested product details like id, product
  category in the visitor cookie. Ecommerce site
  owner provides the product gather service this
  is used to collect the interested product browsed
  by user in their ecommerce website.
• Visitor requests for the advertising via zone.
• 
  www.reviveadservermod.com/targeting

6

• If the revive adserver receives the ad request
  from the zone, its verify the user browser for
  product cookie details.
• If the product cookie details available in the
  user browser, revive adserver collects the user
  interested product information from visitor
  cookie and it need to satisfy the targeted
  limitation.
• Product request send to product gather service
  using the advertiser and product id. Product
  gather service provides the product information
  in json.
• Revive adserver update the dynamic banner json
  key as macro to replace the dynamic product
  information and return the banner
• www.reviveadservermod.com/t
  argeting

7

• Banner gets deliver for retargeted campaign as
  per the default algorithm if the banner gets
  clicked that campaign banner gets retargeted.
• It still reaches the successful conversion. Once
  conversion achieved, it would deliver like the
  default algorithm.
• Successful conversion achieved that product or
  category added to block list automatically for
  the week time that encourages the other campaign
  banner delivery.
• Retargeting reports are available in the admin
  level.
• 
  www.reviveadservermod.com/targeting