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EVERYTHING YOU NEED TO KNOW ABOUT OUTDOOR SIGNAGE RENTALS

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Title: EVERYTHING YOU NEED TO KNOW ABOUT OUTDOOR SIGNAGE RENTALS


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EVERYTHING YOU NEED TO KNOW ABOUT OUTDOOR SIGNAGE
RENTALS
  • By BIG DIGITAL

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  • Digital signage is a rapidly growing advertising
    medium that provides businesses with a wide range
    of exciting ways to engage with prospects and
    customers, promote brand awareness, increase
    conversions and sales, and much more. Indeed,
    nearly every store, restaurant, school,
    airportyou name ithas at least one digital
    display promoting a brand, advertising a product
    or service, giving directions, or inviting
    prospects to step up and interact.
  • Outdoor signage is fast becoming the new medium
    for reaching your audience wherever they are.
    Fortunately, these businesses dont need to make
    a big financial investment purchasing digital
    signage equipment and accessories to enjoy the
    numerous benefits. With outdoor signage rentals,
    you can take advantage of the latest,
    eye-catching, and customized digital advertising
    options, including lighting packages, virtual
    reality, RFID applications, touch screens, video
    walls, iPad integration, and interactive
    technology, among others, for about 1,000 a
    month compared to 200,000 and over if you
    purchase the equipment.

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  • Outdoor signage rentals are a great advertisement
    option that gives your business flexibility and
    control over your promotion or marketing campaign
    with a time commitment that suits your needs and
    budget. Here are some other things to keep in
    mind about outdoor digital signage rentals
  • Digital Signage Rentals can be used across all
    Industries
  • Retailers have probably enjoyed the benefits of
    digital outdoor signage for the longest period
    compared to other business sectors. With
    strategically placed digital screens that contain
    the right message, digital signs can draw the
    attention of traffic and deliver on the bottom
    line by providing an eye-catching way to showcase
    new products and services, promote closeouts, and
    give shoppers incentives that drive sales.

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  • Other industries are using digital outdoor signs
    to drive their businesses in other ways
  • Transportation centres, including subways, train
    stations, and airports, use digital signs to
    inform travellers about schedules while
    displaying relevant revenue-generating ads.
  • Institutions, including schools and college
    campuses, use digital signs to give directions
    and communicate with students, as an alternative
    to the traditional bulletin boards and printed
    calendars. They are also integrated with the
    emergency evacuation system.
  • In the hospitality sector, digital signs are used
    to inform patrons about the services and
    activities available on and off the property to
    maximize the use of services, increase enjoyment,
    and deliver on the bottom line.

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  • These are just some of the ways that digital
    outdoor signage have transformed advertising in
    different industries, replacing rigid
    conventional print signage that needs to be
    designed, printed, mounted, and protected from
    the elements. Digital content, on the other hand,
    can be designed and changed remotely, and easily
    configured to display different messages on the
    same or different screens at different times.
    They can even display content in real-time.
  • More than a Replacement for Billboards and
    Posters
  • Digital signage rentals are not simply a
    cost-effective billboard or an alternative to
    posters and other print media. Digital signs are
    incredibly versatile, and allow you to
  • Embed a screen into any surface, including a pump
    at the gas station, vending machine, elevator,
    and so on.

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  • Gather anonymous audience analytics Digital
    signs are smart, and if fitted with a sensor, can
    be used to collect audience analytics
    anonymously. For instance, they can be used to
    track the number of people who viewed the sign,
    their gender, age, and other metrics. This
    information can then be used to customize the
    signage to target a specific demographic, or for
    strategic store design and product placement.
  • Engage your audience Unlike traditional
    advertising channels that offer one-way
    information flow, your users can interact with
    signs through touch screens, mobile devices, or
    gestures.
  • Generate additional revenue Digital signage is a
    new medium that is so pervasive. It is considered
    the fifth screenafter film, TV, PC, and mobile
    deviceswith many businesses accepting
    third-party advertisements to run on their
    digital signage equipment to flip in rotation
    with their own for additional revenue.

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  • Modern digital signage solutions feature new
    display technologies, HD video, perceptual
    computing (voice or gesture interactions), and
    high-powered multicore processors that businesses
    can leverage for rented digital advertising
    without incurring the hefty cost of purchasing
    the equipment, updating it, or chasing new
    technologies.
  • Attention-Grabbing Content
  • If youre looking to display automated content,
    such as directional information, emergency alert
    and guidance, or customizable welcome messages,
    then digital outdoor signage can help you to
    easily grab the attention of your audience.
  • But to achieve this, your digital signage must
  • Be of the right size - The signage must be
    appropriately sized to ensure that it is large
    enough to be noticeable and the content clearly
    visible. A very big sign, on the other hand,
    would be a waste of money.

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  • Have good visuals - You should be creative when
    choosing fonts, images, colours, and other
    elements. The layout should be well planned with
    the right number and combination of elements to
    create an attractive sign that draws attention
    and communicates the intended message.
  • Be simple with accurate information - Adding too
    much information to a small sign will make it
    appear cluttered and shabby, and possibly confuse
    your audience. Try to use a combination of
    graphics and text to reduce the word count. In
    addition, make sure that the text is accurate,
    with no spelling and grammatical errors.
  • Cost-Efficient
  • Digital signage rentals come in a broad range of
    setups, from low-cost simple signs to high-end
    complex signs with one or multiple screens. When
    using multiple screens, you can choose to
    showcase the same or varying content. Users have
    an abundance of choices when it comes to digital
    signage to fit their marketing needs and budget.

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  • And because you dont own the advertising
    equipment, you wont have to incur the additional
    costs of updating and maintaining worn, broken,
    faded, cracked, or obsolete signs. During your
    advertising campaign, you can rent the most
    up-to-date digital signage that helps you create
    an impressive, engaging, and memorable display.
  • Final Note
  • Some people still think of digital signage as
    just an electronic way to display information.
    The fact that it is electronic allows the
    designer to use a wide range of effects and
    gimmicks to make it eye-catching. But beyond
    advertising and promoting your business or brand,
    digital signage provides in-store entertainment
    and provides the user with a personalized
    experienced through the ability to be
    interactive.
  • Outdoor signage rentals are a unique means of
    advertising because they are both dynamic and
    interactive. They are engaging, cost-efficient,
    and eco-friendly. You only rent them when needed
    for the duration of your digital signage
    advertising campaign. When the campaign or season
    is over, you return it without incurring any
    storage, security, or updating costs.
  • To learn more, call Big Digital at 888-979-7020
    or contact us here.

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Contact Details
Address 116 Geary Ave 202a,Toronto, ON M6H4H1,
Canada Website https//www.bigdigital.ca/
Email info_at_bigdigital.ca Mobile
Number  888-512-5590
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