Optimize Amazon Product Listings - PowerPoint PPT Presentation

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Optimize Amazon Product Listings

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Want your product to rank higher in the Amazon search results? You can improve the ranking (Amazon SEO, or search engine optimization) as well as increase traffic and sales simply by carefully optimizing your product listing. Amazon product optimization is, therefore, one of the most important things you should do as a seller or vendor on Amazon. Some of the key approaches for product optimization are Keywords, Content, Review and more. – PowerPoint PPT presentation

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Title: Optimize Amazon Product Listings


1
Optimize Amazon Product Listing
  • The Appeal Guru

https//theappealguru.com/
2
Optimize Keywords
  • The product listing must contain searched keyword
    else customer wont be able to see your products.
  • Include all the relevant keywords on the product
    page.
  • Conduct keyword research using Amazon keyword
    research tool Sonar.

https//theappealguru.com/
3
Add Keywords to Product
  • Product Title Place the top keywords in title.
  • Backend keywords Add up to 249 bytes of
    important keywords in search terms (also known
    as generic keywords.)
  • Bullet Points and Product Description You can
    place more keywords here, but only if it doesnt
    disrupt the informative clarity of the product
    texts.
  • Other Keyword Types Some products allow
    additional keyword, such as Target Audience
    (e.g., men/women). Amazon filters them in the
    search.

https//theappealguru.com/
4
Optimize Amazon Listing Content
  • Content optimization can increase the
    click-through rate (CTR) in the search result and
    the conversion rate (CR) on the product page.
  • Three important points are Product Information,
    Product Texts Images.

https//theappealguru.com/
5
https//theappealguru.com/
6
Product Texts
  • Follow these principles when creating
    descriptions and product texts (title, bullet
    points, product description).
  • Information Provide all necessary information
    for the buying decision.
  • Communication Highlight the benefits and USPs
    (Unique Selling Propositions) of the article in
    the description. How do your products features
    help potential buyers? How exactly do they
    benefit from them?
  • Presentation Structure the information so that
    customers can receive it quickly and easily.

https//theappealguru.com/
7
Product Images
  • The first thing the customer looks at is the
    images of a product. Thus, they have a high
    priority for the CTR and CR.
  • The main image should have core product only,
    with white background.
  • In additional images can contain accessories
    packaging, text demonstrative graphics.

https//theappealguru.com/
8
Further Product Information
  • Additional information can be entered for each
    product.
  • Fill this information as thoroughly as possible
    The filter navigation in the sidebar of the
    Amazon search uses it, as well as specialized
    product finders.
  • It will help you to improve the conversion rate.

https//theappealguru.com/
9
Customer Reviews Questions Answers
https//theappealguru.com/
10
Easy Optimization
  • The easiest safest way is to hire someone who
    does this job better.
  • The Appeal Guru helps you to choose the best
    keywords that will increase your profits.
  • Its our money back guarantee, that if your
    product rank does not improve then well refund
    your money.
  • Apart from this we offer Amazon Sellers Appeal
    Suspensions get their accounts reinstated
    within 72 hrs.

https//theappealguru.com/
11
Reach Us
  • Address
  • The Appeal Guru Limited, Prospect House, 2
    Athenaeum Road London, UK
  • Phone
  • 442038241889
  • Email
  • info_at_theappealguru.com
  • Website
  • https//theappealguru.com/

https//theappealguru.com/
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