AB 219 Quiz 2 NEW

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www.assignmentcloud.com KAPLAN AB 219 Quiz 2
NEW 1. Question Which of the following best
represents a formidable brand reputation in
relationship to SWOT? 2. Question What is the
term for a marketing strategy that tries to
increase market share among existing
customers? 3. Question Which of the following
represents an unconvincing brand reputation in
relationship to SWOT Analysis? 4. Question What
is the term for a written document that serves as
a guidebook of marketing activities for the
marketing manager?
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5. Question Which of the following is an
example of a market- oriented mission statement?
6. Question A vendor for Kaplan Motors received
the following message from one of Kaplan's
marketing managers "As we move forward during
the 21st century, Kaplan is committed to building
profitable customer relationships by creating
environmentally better automobiles and getting
them to market faster at lower costs." What type
of statement is the marketing manager referring
to?
7. Question Indicate whether the statement
presented is true or false. Technology is always
an example of an external opportunity.
8. Question Which of the following best
represents a weak economy in relationship to SWOT?
9. Question What is the term for a business
unit that generates more cash than it needs to
maintain its market share?
10. Question Which of the following does the
SWOT acronym refer to in a firm's analysis?