Creative SEO proposal

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SEO Proposal
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We are
Full-Service Internet Marketing Company Focus
on Performance
  
Consulting clients across the globe. Key markets
UK, USA, UAE, Europe, AU, India.
  
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We are about Performance
Search Engine Marketing (SEM)
  
Search Engine Optimisation (SEO)
  
Social Media Marketing (SMM)
  
Affiliate Marketing
  
Web Analytics
  
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Current SE Visibility Findings Impact
of Creative
Finding
SEO
Ranks well On Services/Products keywords.
  
Impact
SEO
Dwarfed exposure of keywords such as web design
Mumbai, web
  
development Mumbai, Web Promotion Mumbai.
  Search volume for Services/Products Keywords
2,18,000
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Creative Critical Search Engine Visibility
SEO
Acquires Top positions
Brand Term Visibility
  
    Web Design Mumbai India, Website Designing
Mumbai, Web
Designing, Ecommerce Shopping Carts, SEO, Web
Promotion, Web Solutions, Web Development in
Mumbai - India, UK, USA
SEO
Not present in the listings on the
   Generic Term Visibility
first 5 pages of Google
   Web hosting directory, hosting reviews,
hosting resources.
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Creative Search Landscape
Creative
Google Page Rank
6
Pages Indexed in Google
2,350
Back links in Google
229
Pages in Yahoo
34
Back links in Yahoo
4,368
Gap Analysis
Creative
Comp. Average
Gap W.r.t Comp.
Google Page rank
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6-7
1
Pages Indexed in Google
2,350
645
1705
Back links in Google
229
20-35
194
Pages in Yahoo
34
202
-168
Back links in Yahoo
4,368
975
3393
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SEO Key Success Factors
   The continuous process of improving web pages
so they rank higher in search engines for your
targeted keywords.
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance
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Attracting Visitors - SEO
Searchers will use any of several categories of
terms to look for products/services information
  
Generic Terms
These could be broadly classified into
  
Brand Terms
  
Generic Terms
  
BRAND
Services/reports/Document Terms
TERMS
  
Each of these groups will be seeking information
in a slightly different way
  
Services Terms
Our challenge is to be visible everywhere where
these searchers are seeking information
  
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On Page Approach Creatives SEO Strategy
Title/Meta Description/ Keywords
  
Building up Unique for each of the
pages on site.
Alt tags Needs to be added on all
  
images to boost visibility
Heading Tags Use of Heading Tags
  
like H1-H2 to highlight Headings or
Keywords
Internal Linking Inter linking within
  
the website from the web copy for
specific keywords
URL Structure Improve on URL
  
structure. Add proper keywords on
URLs. Make more Search Friendly
URLs
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Off Page Approach Creatives SEO Strategy
Article Promotion
Helps to create brand awareness, to get good
quality one way back links, to generate targeted
traffic.
  
Our expert in house content writers will write
quality articles related to products services
  
Submit the articles to various high traffic
Ezines by our Link Building team.
  
Blog Marketing
   Blogging strategy - Post information about
the general products and services related to
Creative and provide back links to sites pages
from different targeted keywords.
   Blogs help in organic rankings and in
branding activities. We will submit 12 blogs
in 25 sites per month.
Social Book Markings
   Bookmark Creative site to various social book
marking sites to increase the traffic on to the
site and also increase the ranking in the search
engines.
   Post Creative websites URLs to 100s of social
book marking sites. Some of the major Social book
marking sites are Digg.com and del.icio.us.
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Sample Targeted Keyword List
Keywords
Monthly Search Volumes

Keyword 1

Keyword 2

Keyword 3

Keyword 4

Keyword 5

Keyword 6

Keyword 7

Keyword 8

Keyword 9

Keyword 10

Total Search Volume
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How do we Measure Success?
    Improved Rankings for the targeted keywords
    Reduce Bounce Rate
    Benchmark the current Traffic
    Improvement in the traffic from Search
    Benchmark the current conversions
    Improvement in the conversion rates through
SEO
   Initial 2 Month we will put a performance
based model on the basis of Rankings    During
this period we can benchmark the traffic and
conversions and work upon the
improvement of landing pages on the site
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Common Reasons for High Bounce Rate
Website Product Related Reasons
  
Fail to keep-up users attention
  
Landing page did not meet the users expectation
  
Website Design Layout is not user friendly
  
No titles and headings If there is no relevant
web page title and headings, the user will
think that he has arrived at an irrelevant page
and will not look further or browse.
  
Content Presentation Displaying the most
important content of your website below the fold
can also lead to a high bounce rate.
  
Making your visitors wait
  
Our Solution
Less stickiness of website
  
   Implement Heat map to identify the most
clickable region
Product price is high
  
on the webpage
   Design new landing pages which are more sales
oriented
Marketing
  
   Test different versions of the Landing pages
You are ranking for Wrong Keywords in SEO
  
   Optimise the right keywords for every page
Keywords are not relevant in PPC
  
   Highlight the USPs of a report on the Top of
every page
Link points to the wrong page
  
Click Fraud
  
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Social Media Marketing
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People are
Why SMM?
Creating more media

Seeking out more media

Accessing more platforms

Social Technologies are
Lowering the barrier to entry

Closing the asymmetry of information gap

Enabling human nature to play out in warp speed

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Reports Updates - SMM
Twitter
LinkedIn
Broadcast messages about new reports/Anaysis
  
Promote reports to B2B users after filtering them
by job title/department
  
Eg. Brand Excellence Study Expanding a Product
Portfolio without Cannibalizing a Legacy Brand
  
Post questions related to our reports, and
get feedback from customers
  
Promote positive messages by Twitterers,
to promote brand affinity
  
  
People will follow you for the newest
research findings and views
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Twitter page of competitors
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Branding Awareness - SMM
Blog
SlideShare
Start a blog to post informative articles on new
reports, Market research
Promote awareness through sample research report
presentations
  
  
Drive traffic to blog from Twitter, Slideshare,
Linkedin
  
Using LeadShare capture B2B leads from within
presentations
  
Promote blog using various social bookmarking
sites like Digg.com Del.icio.us
  
Link to presentations from Twitter, LinkedIn
Blog
  
Embed presentations in blog
  
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Our Clients
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Thank You
visit us at
www.creativewebsols.com