BUS 339 Enhance teaching / snaptutorial.com

1
BUS 339 Enhance teaching / snaptutorial.com
2
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Entire Course   For more classes
visit www.snaptutorial.com     BUS 339 Week 1
Discussion 1 What is Marketing Research? BUS
339 Week 1 Discussion 2 Marketing Research
Challenges BUS 339 Week 1 Quiz BUS 339 Week 2
Assignment Marketing Information System
3
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 1 Discussion 1 What is Marketing
Research?   For more classes visit www.snaptutoria
l.com     What is Marketing Research? In the
video, The Role of Market Research, Jeff Hawkins
describes how marketing research did (and didnt)
help him identify market opportunities and
problems. Use Table 1.1 to suggest a category of
marketing research that could support the
marketing efforts of a product of your choice.
4
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 1 Discussion 2 Marketing Research
Challenges   For more classes visit www.snaptutori
al.com   Marketing Research Challenges. Read the
Marketing Research Associations Code of
Marketing Research Standards. Discuss how some of
the practices described in the text violate this
code of ethics. Why would a firm violate the code
of ethics? Respond to at least two of your
classmates postings.
5
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 1 Quiz   For more classes
visit www.snaptutorial.com   Firms that collect
information and make it available to multiple
subscribers are called Which of the following
statements best describes the current state of
the marketing research industry? The purpose of
marketing research is
6
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 2 Assignment Marketing Information
System   For more classes visit www.snaptutorial.c
om     Marketing Information System. Select a
product with a marketing problem (of your choice)
and write a three- to four- page paper (excluding
the title and reference pages) based on the
issues below. Be sure to follow APA formatting
and use a minimum of three scholarly sources from
the Ashford University Library, in
7
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 2 Discussion 1 Research Design   For
more classes visit www.snaptutorial.com     Resear
ch Design. Choose one of the three clients in
Case 4.1, Memo from a Researcher, at the end of
Chapter 4 of your text. State which type of
research design is most appropriate for the
client and why. Give a specific example of how
you would apply your recommended research design
and explain why you chose that
8
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 2 Discussion 2 In-house Research
versus Publicly Available Research   For more
classes visit www.snaptutorial.com     In-house
Research versus Publicly Available Research. Read
the article How to Use Interesting Research to
Help Market Your Business." Describe the
difference between conducting original in- house
research and using publicly available research.
When is it beneficial to conduct in-house
research and when is it better to
9
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 2 Quiz   For more classes
visit www.snaptutorial.com   Which of the
following would be classified as a part of
internal secondary data? What type of research
design should a marketing researcher use to find
out how many customers there are, what brands
they buy and in what quantities, which
advertisements they recall, what are their
attitudes toward
10
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 3 Discussion 1 Research Objectives
Data Analysis   For more classes
visit www.snaptutorial.com     Research
Objectives Data Analysis. Read the report BLS
Spotlight on Statistics Women at Work on the
Bureau of Labor Statistics sit
11
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 3 Discussion 2 Samples
Sampling For more classes visit www.snaptutorial.c
om     Samples Sampling. After watching the
American FactFinder Virtual Tour, identify a
population using the Census Bureaus American
FactFinder. How could the sampling process lead
to a bias or error in your data if you sampled
this population? Respond to at least two of your
classmates postings.
12
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 3 Quiz   For more classes
visit www.snaptutorial.com   Since most consumers
want a car with excellent fuel economy, wouldnt
you agree your next car will be a hybrid? is an
example of In the question, Do you always buy
electronic products from Dell? Which word is one
of the words to
13
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 4 Discussion 1 Statistics   For more
classes visit www.snaptutorial.com     Statistics.
In the video, Lies, Damned Lies and Statistics,
Sebastian Wernicke did a tongue-in-cheek analysis
of how to design a great presentation. Rather
than be humorous, suggest some statistical
analysis that you think would give good advice on
how to be a better presenter. Use the techniques
from chapters 12- 14 and
14
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 4 Discussion 2   For more classes
visit www.snaptutorial.com     You have been
asked to come up with a new ad campaign for a
national pizza chain. You would like to target
both young adults and families with children, but
you dont have the budget for two separate
campaigns. What are some variables that you
could measure and how would you analyze them to
determine how these
15
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 4 Quiz   For more classes
visit www.snaptutorial.com     If we were to
graph two variables, let's say, height (in
inches) and GPA, and the graph showed points
scattered about in a formless shape, we could say
there is If we were to graph two variables,
let's say, height (in inches) and GPA, and the
graph showed points
16
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 5 Discussion 1 Report Writing   For
more classes visit www.snaptutorial.com     Report
Writing. What is the function of the
limitations section of a marketing research
report? What limitations exist in the marketing
research project you designed for your Final
Paper? Respond to at least two
17
BUS 339 Enhance teaching / snaptutorial.com
BUS 339 Week 5 Discussion 2 International Topics
in Marketing Research   For more classes
visit www.snaptutorial.com     International
Topics in Marketing Research. Review the web
sites of at least three of the marketing research
firms listed in Table 2.1 near the beginning of
Chapter 2 in your text. What international topics
and issues are they discussing? Respond to at l
18
BUS 339 Enhance teaching / snaptutorial.com
aa