Growth of Salesforce Communities and Its Impact on Business

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Growth of Salesforce Communities and Its Impact
on Business Salesforce communities have become an
important aspect in the present business
environment. It is capable of collaborating
external constituents beyond the organization.
Two categories of Salesforce communities are
available. One of them is Customer Communities
and the other one is Partner Communities.
However Partner communities is considered to be
more effective than Customer communities as far
as the sharing rights for the Salesforce objects
are taken in to consideration. Salesforce
communities helps in a great way in bridging the
gap between the employees, customers and
businesses. It has features that are similar to
other popular social networking websites. Some of
the notable features include real-time feeds,
profiles, recommendations and trending topics
etc. Thus companies can closely work with their
customers in resolving any existing user
problems. The varying and growing needs of
businesses and customers can be addressed by
making use of several networks that can be
established using the Salesforce Communities.
Businesses can create a public support network
with the help of Salesforce communities where in
the customers will have the permission to access
a knowledge base for receiving specific answers
for the questions and also asking questions in
return for getting specific answers. They can
express their interest regarding a particular
post and like them as in any social networking
websites. Furthermore, users can also tag
individuals if required in the public support
network that was created using Salesforce
Communities. As far as the companies are
considered, their support representative could
answer a specific question posted by a
questionnaire privately so that the answers would
be only visible for the specific user who has
posted the question. As a means to prevent
queries from being unanswered, escalations of
those questions are possible which ensures all
of the unanswered questions are answered instead
of getting ignored.
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To improve the user participation, Events and
polls can be introduced using Salesforce
communities. Other important features include
event creation and group creation followed by
subscribing of specific types of threads in
feeds. General customer support communities such
as Invitation-based exclusive communities which
are meant for business owners, channel partners
and platinum card members can also be created
using the Salesforce Communities. To help
employees and the management to effectively
co-ordinate within the organization, internal
communities can be created which would help in
effective functioning of the organization by
means of enhancing communication between
different business units within the
organization. All these benefits have made
Salesforce Communities a perfect solution for
achieving peer collaboration and customer service
between the businesses and their customers.
Furthermore, Salesforce Communities have also a
greater contribution in improving the sales for
the company. By providing users with tools with
which customers can register for sales deals and
also by providing effective collaboration with
potential customers in real-time, Salesforce
communities has shown how important it can be
for companies to improve their sales. Companies
can easily implement any changes in their
networks as a means to assure a consistent and
relevant design that matches perfectly with the
vision of the company and the services provided
by those companies. Salesforce Communities thus
with the help of its enhanced social networking
ensures the business prospects are leveraged by
maintaining effective customer relationship
management. Thus the importance of Salesforce
Communities in the current business scenario and
the impact it can have on businesses can be very
significant. Reference-https//thriveglobal.com/s
tories/growth-of-salesforce- communities-and-its-
impact-on-business/