How to Set Up A Facebook Ad Campaign - PowerPoint PPT Presentation

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Title:

How to Set Up A Facebook Ad Campaign

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Facebook advertising is a big part of digital marketing and growing your business online. In this presentation we have given a conceptual understanding of how to set up a Facebook campaign and things to think about when setting up your ad, choosing your target audience, writing your ad copy and coming up with an effective ad creative. – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: How to Set Up A Facebook Ad Campaign


1
Presented by Online Business Organization
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Before Setting Up Your Ad
  • Have a clear understanding of the following
  • Objective of your Ad WHY?
  • Target Audience WHO?
  • Ad WHAT?

3
Setting Up FB Ad has 3-Steps or 3-Levels
  • Campaign
  • Ad Set
  • Ad
  • Campaign level set your Objective
  • Ad Set level set your
  • Target Audience
  • Placement
  • budget / scheduling
  • Ad level add your
  • Ad Copy
  • Creative

Digital Marketing Training
4
Interest Targeting
  • Think About Your Customer Avatar
  • What do they like
  • What magazines they read
  • What books they read
  • What authority figures they follow
  • What events they attend
  • What communities they are a part of.

Online Business
5
Ad Copy
  • Clearly explain WHY your offer is something your
    target customer needs.
  • How would you convince a person in front of you
    to try your offer?
  • How will it solve their problems.
  • Before After (pain points and benefits).

BEFORE PAIN
AFTER BENEFITS
Digital Marketing Corporate Training
6
Ad Creative
  • Visual representation
  • Stand out and Blend in
  • Use complimentary contrasting colors
  • Research for Relevant visuals
  • Congruency

Grow your Business Online
7
Another Great Example
Anyone in their 20s will totally relate to this
Ad Creative
Digital Marketing Certification Course
8
Results
  • Pick up few success metrics
  • Results
  • Cost per result
  • Frequency

9
Thank You!
Presented by Online Business Organization Webs
ite https//www.onlinebusiness.org Email
hello_at_onlinebusiness.org Online Business
University Details https//www.onlinebusiness.org
/university/ Email admissions_at_onlinebusiness.org
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