Career in Digital Marketing

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Career Opportunities in Digital Marketing
Digital Marketing is an evergreen field and it is
having great opportunities in market. It has
become a booming career since past few years.
Hence the digital marketing trainings and courses
are in serious demand now.
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Requirement of Digital Marketing
Every business needs promotion to survive in the
market and get good revenue. Todays market the
concept of promotion of business opens a wide
range of opportunities due to increasing
popularity of Internet of things (IOT). IOT has
made digital marketing easier and helps
entrepreneurs to reach their potential customers.
Marketing of a business must have planned
before starting it to get maximum Return on
Investment (ROI). Telling people about a new app
launch, getting peoples opinions or simply
creating a buzz about your upcoming business,
will make people curious and therefore increase
downloads. Appropriate SEO methods and other
methods of digital marketing would lead to better
engagement. People can also be used as marketers
of your app. People having a good follower base
can influence their audience for the app.
featuring of blogs on e-mails and mobile friendly
websites can also be significant.
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Challenges with Traditional Marketing
Traditional marketing includes many forms of
advertising and marketing and It is the most
known and recognized forms of marketing.
Traditional forms consist of print, broadcast,
direct mail and telephone. Since it has many
forms, and uses conventional methods of marketing
it requires more resources and hence the
marketing cost exceeds. Sometimes uploading your
business app on a single app store may cause loss
of customers. Having your app launched
on different app stores and portals, exposes the
app to all the available target audience, and
eliminates the restriction of a single
platform.  Search Engine Optimization for the
app is an important aspect as it helps target
customers who are searching for similar apps on
Google and other search engines. Running a Search
Campaign on Google Adds, Bing ads and affiliate
websites associated to search engines via Display
Campaign helps reach out to a wider range of
audience resulting in more downloads and revenue.
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Present Scenario (Digital Era)
Each and every business is trying to stay updated
with latest technologies to fulfill their
clients requirements as well to lead in the
market. Digital transformation is becoming
mandatory for many traditional business to live
their business to stay in the market.
Digitization is happening in every sector from
small to big businesses which ultimately
increases the employment opportunities for
digital marketing professionals. If we have a
look at the graph of digital marketing in India,
a drastic rise is observed since last decade.
The Digital Marketing encompasses the skills,
roles than marketing ever before and its
versatile nature of business makes it so
fascinating. In India the digital marketing
trainings are majorly conducted in many private
institutes. The cities like Pune, Mumbai,
Ahmadabad, Delhi, Hyderabad, Bangalore, etc. are
having many good institutes who provides best
digital marketing course with assured placements.

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How to Start Career in Digital Marketing
Any graduate willing to become a successful can
start their career in this ever challenging field
through Digital marketing Training or self-study
or by pursuing internship to learn the techniques
for digital marketing. The challenges with
self-study and internship are candidates cannot
grab the techniques without guidance from the
qualified professionals.
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Jobs in Digital Marketing
There are many more jobs available to the right
digital marketing professionals in reputed
companies. Freshers can start their career for
following professionals through Digital marketing
trainings.

• Content Marketing Manager
• Content Writer
• Digital Brand Manager
• Digital Marketing Manager
• Director of Digital Marketing
• Internet Marketing Director
• Internet Marketing Specialist
• SEO Manager
• Social Media Marketing Analyst
• Social Media Marketing Manager 

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