5 New Year Resolutions for Small Business Owners

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5 New Year Resolutions for Small Business Owners
in 2019

• Are you done with your New Year resolutions?

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BYE BYE 2018
2018 has been no short of an eventful year for
business. We saw significant developments in how
we should converge and utilize different
technologies. We saw the welcome rise of women in
tech, net neutrality, growing hype of 5G and many
more and they have ushered in positive vibes for
the business community in 2018. Well done 2018
and thanks for the happy memories provided!
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Are you done with your New Year resolutions?

• We know most of the New Year resolutions are
  about beefing up on the personal front ( such as
  hitting the gym more often, leaving puffs
  forever and so on) but there is no reason why
  your business shouldnt be allowed to beef up
  too. Instead, we believe that, even if you had a
  fantastic 2018 businesswise, its wise to make
  business resolutions this New Year so that your
  business can make that all-important leap to the
  next higher level.
• Here are 5 New Year resolutions you can make to
  build a more flourishing business in 2019
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1. Strengthen your customer service

• Lets get this straight! By providing your
  customers and potential buyers a seamless
  experience, you can outclass your competitors for
  sure. And, excellent customer service cannot be
  provided from a counter anymore. Customer
  service interactions of the modern age call for
  increased transparency and web-presence and
  virtual word-of-mouth has the power in it to
  make or break your hard-earned business.
  Research shows that by 2020, customer service
  will become the most critical component of any
  business, leapfrogging past price or product.

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2. Work on your social presence

• Having a Facebook account for yourself is one
  thing and making your business active on social
  media platforms is another. With the latter, you
  need to do a lot of work from refining your tone,
  learning the art and science of interacting
  with your social media followers and so on. And
  of course, you need paid promotion along with
  organic postings.
• Make sure your business strikes a chord with your
  followers across social media platforms and make
  yourself more accessible with your followers

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3.Own the power of digital marketing

• Conventional advertising is fast becoming a thing
  of past now. Most consumers are becoming
  desensitized to conventional means of advertising
  that tend to follow them wherever they go. This
  is where the power of digital marketing finds its
  well-deserved space.
• Digital marketing is all about increasing the
  visibility of your business with the help of
  Search Engine Optimization (SEO) basics. Learn to
  channelize the power of digital marketing for the
  growth of your business this New Year and start
  creating high-value content, with keywords that
  can link potential customers to your business.
  You may even think of hiring a digital marketing
  agency to manage all the aspects related to
  digital marketing on your behalf.

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4. Get mobile friendly

• Studies have shown that about 90 of the small
  business owners have not optimized their sites to
  be mobile-friendly and you are indeed losing out
  on incremental business if you are among them.
• Sounds awkward but true! By not being mobile
  friendly, you give an impression of not caring
  too much about your business to the increasing
  population of mobile users. Mobile is ruling
  e-commerce already as almost 66 of the American
  online shopping time is consumed on smartphones
  these days.  
• Mobile optimization is a large task and takes
  care of multiple aspects of your business such as
  brand building, customer service, traffic
  generating and establishing relationships,  to
  name a few.

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5. Reach up to your target audience

• Have you taken time so far to define and reach up
  to your target audience, instead of casting a
  wide and ineffective net all along?
• If you think you have not done enough in this
  aspect- do your research this New Year, zero in
  on your target audience and focus your marketing
  and other efforts more on them. Do understand
  that your business  can't have everything for
  everyone and instead, channelize your time and
  energy more to appeal to those consumers who are
  more likely to get engaged in your business. This
  renewed focus will give the much-needed meaning
  and purpose to all business decisions you make
  from now onwards

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Thanks