All You Wanted To Know About Mystery Shopping

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WHAT IS A MYSTERY SHOPPER?

• A person hired by companies
• Someone who visits retail stores and poses as a
  casual shopper
• An individual who evaluates the quality of
  products and customers experiences

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1 COMPETITOR ANALYSIS

• Can be used to gather knowledge on
• competitor strategies price, USP, etc.
• Identify market niches not yet explored
• by competitors
• Essential for new businesses designing
• their unique business plan

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2 AUDIT EMPLOYEES TRAINING STRATEGY

• Understand employee-customer interaction
• Tweak and formulate a training strategy
• Gain insight on what to look for in future
  employees

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3 IMPROVE CUSTOMER RELATIONS PERCEPTIONS

• Gain reliable feedback
• Understand dynamics in a retail facility
• Obtain support for brand image improvement

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4 UNDERSTAND PAIN POINTS

• Know what needs improvement
• Use information to give staff objective feedback
• Change attitude towards upselling

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5 STRIKE A BALANCE WITH SALES

• Use positive customer experience
• to strike sales
• Remember pushing sales can be
• overwhelming for customers
• Help sales staff become interested
• in the product

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Looking For Mystery Shopping Companies? Call
SeeLevel HX 404-666-7760
WHY CHOOSE US?

• Clientele includes Fortune 1000 companies
• Customized program design
• 650,000 mystery shoppers on three continents
• Over 250,000 unique shopping experiences

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