Digital Marketing Notes

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DIGITAL MARKETING

• CONTENTS-
• INTRODUCTION TO DIGITAL MARKETING.
• INTRODUCTION TO SEO.
• DOMAIN.
• KEYWORDS.

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INTRODUCTION OF DIGITAL MARKETING

• Digital marketing encompasses all marketing
  efforts that use an electronic device or the
  internet. Businesses leverage digital channels
  such as search engines, social media, email, and
  their websites to connect with current and
  prospective customers.
• Digital marketing is considerably less expensive
  than other marketing methods. Specific prices
  vary based on what youre doing but ad spend
  tends to be lower than other forms of marketing.
• Besides communicating with customers, digital
  marketing lets you track their activities. You
  can monitor which ads and types of content they
  have seen shortly before they make a purchase

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INTRODUCTION OF SEO

• Search Engine Optimization (SEO) is the practice
  of increasing the number and quality of visitors
  to a website by improving rankings in the
  algorithmic search engine results.
• SEO, involves making sure a website is
  accessible, technically sound, uses words that
  people type into the search engines, and provides
  an excellent user experience, with useful and
  high quality, expert content that helps answers
  the users query.
• Note- Research shows that websites on the first
  page of Google receive almost 95 of clicks, and
  studies show that results that appear higher up
  the page receive an increased click through rate
  (CTR), and more traffic..

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TYPES OF SEO

• Black hat SEO.
• It will get you where you want to go faster. It
  is usually less costly because you are taking
  shortcuts to the top by going against
  published Google Webmaster Guidelines. In fact,
  many black hat SEO tactics are specifically
  spelled out in the guidelines as things you
  should NOT do. As such, they carry the risk that
  your website and/or content will be banned from
  search results or demoted the next time Google
  updates its ranking algorithm
• White hat SEO.
• This techniques, on the other hand, adhere to
  Google Webmaster Guidelines but usually take
  longer and cost more to carry out as a result. On
  the upside, white hat SEO carries far less risk
  and tends to deliver lasting and compounding
  value over time. 
•  

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WHAT IS DOAMIN ?

• A domain, in the context of networking, refers to
  any group of users, workstations, devices,
  printers, computers and database servers that
  share different types of data via network
  resources
• There are also many types of subdomains.A domain
  has a domain controller that governs all basic
  domain functions and manages network security
• A domain name can be a maximum of sixty three
  characters with one character minimum, and is
  entered after the protocol in the URL.

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KEYWORDS

• A keyword, in the context of search engine
  optimization, is a particular word or phrase that
  describes the contents of a Web page. Keywords
  are intended to act as shortcuts that sum up an
  entire page. Keywords form part of a Web pages
  metadata and help search engines match a page to
  with an appropriate search query.
• The role of keywords was once very central to
  the function of search engines. Search engines
  could crawl sites and, if the keywords were
  accurate, serve those sites up as search results.
  However, people began abusing the keyword
  metadata in an attempt to show up higher in
  searches, and even to rank in completely
  unrelated searches. For this reason, the
  importance of keywords in search engine
  optimization has been greatly reduced. Keywords
  are arguably still an important factor, but they
  are not the only factor in SEO.

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TYPES OF KEYWORDS

• Short Tail Short tail keywords like weight,
  tennis, bowling have no meaning to them. What
  type of results is someone expecting when they
  type tennis into Google?, who knows, its not
  specific at all, so these can be ignored or as I
  stated above incorporated into a wider subset.
• Long Tail Long tail keywords are the exact
  opposite of short tail keywords, usually around 5
  words and very specific, something like how do I
  improve my backhand tennis swing. These are
  super specific but are usually low volume
  keywords, however these are definitely ones we
  will look into depending on their search volume
  and intent.
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• Medium Tail These in my opinion are the perfect
  middle ground between short and long tail
  keywords, something like weight loss tips,
  again very specific but this time accompanied by
  a large search volume and buyer intent.
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THE END