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Augmented Reality in Digital Marketing

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Augmented Reality is now everywhere in the Tech world and everyone has been taking this concept very seriously in recent times. The term has been getting into the buzz and is been seen popping up everywhere. But it’s only understood by tech experts and less by who do not know much about technology. Augmented reality (AR) makes use of digital technology to overlay multiple information in text, image or video onto everyday objects in the real world. The user normally makes use of smartphone, headset or tablet to view anything or the world of using AR. Top digital marketing companies in Pune like Osumare are using AR in Digital Marketing. – PowerPoint PPT presentation

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Title: Augmented Reality in Digital Marketing


1
Augmented Reality in Digital Marketing
2
Augmented Reality is now everywhere in the Tech
world and everyone has been taking this concept
very seriously in recent times. The term has
been getting into the buzz an d is been seen
popping up everywhere. But its only understood
by tech experts and less by who do not know much
about technology.
  • Augmented reality (AR) makes use of digital
    technology to overlay multiple information in
    text, image or video onto everyday objects in the
    real world. The user normally makes use of
    smartphone, headset or tablet to view anything or
    the world of using AR.
  • Top digital marketing companies in
    Pune like Osumare are using AR in Digital
    Marketing.

3
AR provides marketers with the ability to
transform a static object into an immersive,
interactive 3D experience. AR is very different
from VR. AR is augmented reality and VR is
virtual reality. Virtual reality operates by
fully immersing the user in a computer world, AR
adds to the world the user would see and enhances
it with digital overlays.
  • How AR works
  • When a user scans an AR trigger utilizing their
    gadget, the AR application will scan for examples
    of pictures or video to be shown over the view
    from the gadgets camera. As the individual moves
    the gadget, the AR overlay will likewise move,
    enabling the client to see the anticipated data
    from various edges.
  • Read More Everything about Google Algorithms

4
There are two renditions of AR innovation at
present being used
  • Marker-based AR- Marker-based AR utilizes a 2D
    marker, for example, a QR code, standardized tag
    or watermark. At the point when the client
    focuses a gadget at one of these markers, it
    triggers the AR encounter.
  • Markerless AR- Markerless AR can utilize any
    piece of this present reality as the trigger to
    dispatch an AR encounter. The markerless trigger
    could be a picture or an area. AR applications
    introduced on telephones can utilize GPS data to
    trigger AR when the device is in a specific
    geographical location and situated at a specific
    frame of mind.

5
The Uses of AR
  • AR use can be gathered into three
    classifications
  • Information Overlay- Augmented Reality can give
    an awesome method to clients to investigate space
    and reveal extra data by means of the review of
    an item. This may be a printed data that shows up
    by the article or could be connected 3D models
    and video animations.
  • Virtual Objects- AR enables you to speak with
    clients while additionally enabling them to
    investigate your products.
  • Digital Packaging- Packaging has dependably been
    a key method for speaking with clients. AR
    enables you to pass data onto your clients about
    the item while additionally having a great time.
  • Read More Digital Marketing Strategies for
    Startups

6
The Benefits of AR
  • Increased Brand Awareness- AR campaigns help
    to expand attention to your image by developing a
    stunning factor, getting your clients and the
    media discussing your image. AR is especially
    successful as bringing issues to light on the
    grounds that the innovation is moderately new and
    the experience of associating with a brand by
    means of AR is as yet a novel affair for general
    clients.
  • Increased Customer Engagement- Advertising
    efforts which use AR have a normal abide time of
    75 seconds. To place this in context,
    conventional radio and TV promotions have an
    abide time of simply 2.5 seconds.
  • Improved Customer Experience- Incorporating
    AR into your promoting efforts can enhance the
    client encounter, as your clients have more data
    available to them, and can settle on decisions
    and finish exchanges at more noteworthy speed.

7
Bringing Digital to the Real
World- Maybe the greatest advantage AR gives
is the capacity to connect your advanced
advertising effort to the clients physical
involvement in new and creative ways. AR spans
conventional and computerized advertising
channels, enabling you to transform a static
physical advert or handout into an advanced
ordeal, which can be effortlessly connected to
your advanced showcasing effort. The Future of
ARWhile AR technology is growing and still not
too fancy, it is now growing and about to catch
on and has limitless possibilities and has huge
potential. 
  • Many companies like Facebook and Google continue
    to develop AR technology and refine the software,
    it is seen that AR will soon become an
    established and vital tool for all the
    leading digital marketing companyand their
    campaign.

8
Keeping everything up-to-date with developments
in the AR industry and planning to incorporate
augmented reality into the world of future
marketing campaigns, keep things updated to get a
digital marketplace in right positions.
  • Visit Us Osumare Marketing Solutions
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