Artificial intelligence Einstein Salesforce - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Artificial intelligence Einstein Salesforce

Description:

It is about providing insights for the CRM users. It applies only within the context of the CRM and the data related to it. This data can be of any of the types - integrated ERP or a centralized layer of data. – PowerPoint PPT presentation

Number of Views:332
Slides: 12
Provided by: cloudanalogy
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Artificial intelligence Einstein Salesforce


1
(No Transcript)
2
What is Einstein ?
  • Salesforce has positioned Einstein as the AI for
    CRM. It is not at all a global AI tool. It is
    about providing insights for the CRM users. It
    applies only within the context of the CRM and
    the data related to it. This data can be of any
    of the types - integrated ERP or a centralized
    layer of data.

3
What is not Einstein ?
Einstein is not
  • Einstein is not at all plug-and-play in nature.
  • Its elements must be trained with data so as
    enable its model to produce the accurate results.
  • Einstein is both a platform as well as a product.

4
How an Use Case on Einstein can help a
Salesperson ?
  • Einstein helps the sales professionals to quite
    an extent in the following ways
  • It can automate all the tasks that traditionally
    takes a lot more of time. This leaves the end
    users with lot more of a time - for closing the
    deals.
  • It offers to track the prospects with automation
    features like predictive lead scoring.This will
    convert the lead into a customer - with
    prioritization of schedule.
  • Einstein also helps in doing all those activities
    such as competitor dealings, company history as
    well. It will provide some suggestions based on
    the outcome of a sales meeting or where is the
    sales person right at that time.
  • It is expected of Einstein to predict the outcome
    of the interaction with the client - even before
    the sales call is made.

5
Salesforce is trying to build the worlds
smartest CRM and this is made possible by
Einstein making use of latest technologies like
machine learning, deep learning, natural language
processing (NLP) as well as predictive analytics
and smart data discovery.

Why Salesforce has opted for Einstein?
6
What makes Einstein different ?
  • We have already told that Salesforce is based on
    deep learning and predictive analytics. Both
    these require huge amount of data sets so as to
    provide you with the right kind of insights. The
    fact that Salesforce has a wide base of customers
    which definitely helps.

7
Einstein Products
  • The Einstein products mainly consist of the
    following buckets and these are
  • Out-of-the-box apps
  • Point-and-click solution
  • Programmatic Services

8
Out-of-the-box apps
  • These are apps that exist for each and every type
    of Salesforce Cloud. These are pre-built
    solutions - to be turned on by the Salesforce
    admin - in the Org.

9
Point-and-click Solution
  • This is a solution that is fully configurable by
    the System admin but as a prerequisite requires
    some model creation and training. It incorporates
    Prediction Builder.

10
Programmatic Services
  • In the programmatic services, are those what can
    be termed as super geeky in nature. This is where
    the neural network products and deep learning
    come into play. This has unstructured data - in
    the form of voice, image and languages.

11
THANK YOU
About PowerShow.com