Amazon Online E Commerce Course Nerd Geek Lab - PowerPoint PPT Presentation

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Amazon Online E Commerce Course Nerd Geek Lab

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Overview Definition of E-Commerce Types of E-Commerce Planning for E-Commerce Security & Privacy Issues E-Commerce Option & Features – PowerPoint PPT presentation

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Title: Amazon Online E Commerce Course Nerd Geek Lab


1
Amazon Online E- Commerce CourseNerd geek lab
  • Overview
  • Definition of E-Commerce
  • Types of E-Commerce
  • Planning for E-Commerce
  • Security Privacy Issues
  • E-Commerce Option Features
  • Visit http//www.nerdgeeklab.com/

2
Overview
  • Digital marketing is critical to attracting an
    audience to an ecommerce site. This includes
    social media marketing, content marketing, search
    engine optimization, digital advertising,
    affiliate marketing, influencer marketing,
    virality, and more. Understanding these business
    fundamentals can help you grow an online
    ecommerce business.
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3
Definition of E-Commerce
  • Ecommerce refers to purchases made on the
    internet. The word is commonly spelled with
    different variations including ecommerce,
    e-commerce and E-Commerce and encompasses
    everything from buying or selling online (such as
    retail sites or marketplaces), to mobile
    commerce, business to business sales, data
    collection, and financial and trading
    transactions. The term e-business typically
    refers to businesses that operate solely online
    whereas ecommerce refers to both virtual and
    brick and mortar stores that sell online.
    Ecommerce platforms are software products that
    enable businesses to create and build storefronts
    for selling online. Popular ecommerce systems
    include Shopify, BigCommerce, Magento, and
    Wordpress ecommerce plugins and themes.
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4
Definition of E-Commerce
  • E-Commerce is the use of electronic
    communications and digital information processing
    technology in business transactions to create,
    transform and redefine relationship for value
    creation between or among organizations and
    between organizations and individuals.
  • There primary processes are enhanced in
    e-business
  • Production processes
  • Customer focused processes
  • Internal management processes.
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5
Types of E-Commerce
  • B2B E-Commerce
  • B2B e-commerce is simply defined as an
    e-commerce companies. This is the type of
    e-commerce that deals with relationships between
    and among .
  • B2B Applications
  • Most B2B applications are in the area of
  • Supplier Management
  • Inventory Management
  • Distribution Management
  • Channel Management
  • Payment Management
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6
Types of E-Commerce
  • B2C Applications
  • Business to Consumer is the second largest and
    the earliest from e-commerce Its origin can be
    traced to online retailing or e-tailing. Thus,
    the more common B2C Business models are the
    online retailing companies such as Amazon.com
  • B2C e-commerce also reduce market entry barrier
    since the cost of putting up and maintaining a
    Web site is much cheaper than installing a
    Brick-and-mortar structure for a firm.
  • It saves firm from factoring in the additional
    cost of a physical distribution network.
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7
Types of E-Commerce
  • B2G E-Commerce
  • Business to government e-commerce is generally
    defined as a commerce between companies and the
    public sector.
  • It refers to use of the internet for public
    procurement, licensing procedures, and other
    government-related operations.
  • This kind of e-commerce has two features
  • The public sector assumes a pilot/leading role in
    establishing e-commerce.
  • It is assumed that the public sector has the
    greatest need for making its procurement system
    more effective.
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8
Types of E-Commerce
  • C2C E-Commerce
  • Consumer to consumer e-commerce is simply
    commerce between private individual or customers.
  • This types of e-commerce is characterized by
    growth of electronic marketplaces and online
    auctions, particularly in vertical industries
    where firms/business can bid for what from among
    multiple suppliers.
  • http//www.nerdgeeklab.com/

9
Types of E-Commerce
  • C2C E-Commerce Forms
  • Consumer to consumer e-commerce comes in at
    least three forms
  • Auctions Facilitated at a portal, such as eBay,
    which allows online real-time bidding on items
    being sold in the web.
  • Peer-to-peer systems such as Napster model(a
    protocol for sharing files between user used by
    chat forums) other file exchange and later
    money exchange model.
  • Classified Ads at portal sites (interactive,
    online marketplaces where buyers and seller can
    negotiate.)
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10
Types of E-Commerce
  • M-Commerce
  • Mobile-commerce is the buying and selling of
    goods and services through wireless technology-
    i.e. handled devices such as cellular telephones
    and digital assistants (PDAs). Japan is seen as
    global leader in m-commerce.
  • As content delivery over wireless devices
    becomes faster , more secure and scalable, some
    believe that m-commerce will surpass wire line
    e-commerce as a method of choice for digital
    commerce transactions.
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11
Types of E-Commerce
  • M-Commerce
  • Industries affected by m-commerce include
  • Financial services including mobile banking
    (when customers use their handled devices to
    access their accounts and pay their bills), as
    well as brokerage services.
  • Telecommunications in which service change, bill
    payment and account review can all be conducted
    from the same handled device.
  • Service/retail as consumers given the ability to
    place and pay for orders on-the-fly.
  • Information services which includes the delivery
    of entertainment, financial news, sports figures
    and traffic updates to a single mobile.
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12
Planning of E-Commerce
  • Benefits of Business to Business E-commerce
    solutions
  • Purchasing supplies creating online account for
    business with supply stores can purchase office
    supplies.
  • Purchasing direct materials manufacturing of
    your products. Establishing a relationship with a
    vendor purchasing online may help reducing
    costs.
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13
Planning of E-Commerce
  • Selling products or service to new vendor Opens
    up more opportunities to extend your reach and
    gather new vendors beyond your bricks and mortal
    offerings.
  • Leveraging your existing web presence perhaps by
    providing private areas for special pricing,
    delivery options etc.
  • Better customer service business can directly
    with their customers.
  • Flexibility in pricing price tag can easily
    adjusted instantly benefiting the business and
    the customer.
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14
Security Privacy Issues
  • Common Security Threats
  • Some common security threats include fraudulent
    use of credit cards, computer viruses, spam and
    theft of computer or information.
  • Phishing Involves an e-mail message that look
    like it comes from an official source but links
    in the message go to fake website where you may
    disclose personal information.
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15
Security Privacy Issues
  • Minimizing Security Privacy Risks
  • Review the security feature offered by the web
    hosting service, internet service provider web
    design.
  • Pay attention to security alerts and install
    security patches as needed.
  • Regularly update sw and scan for spyware virus.
  • Design of an e-commerce website should minimize
    security threats.
  • Obtain a digital certificate for your website.
  • Avoid storing customer credit card information
  • Develop a privacy policy
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16
E-Commerce Option and Feature
  • Customized E-commerce Solution
  • Most expensive option.
  • Most appropriate when e-commerce is critical part
    of your business.
  • High control over the website.
  • http//www.nerdgeeklab.com/

17
E-Commerce Option and Feature
  • E-Commerce Plans
  • Software packages or e-commerce plans include
    broad range of e-commerce features to choose
    from.
  • Price can range from a few hundred dollars
    (e.g. basic template software) to several
    thousand dollars and more (e.g. customized
    solutions.)
  • Store Design
  • Consider whether you are ready to a design your
    own store or whether you will need professional
    assistance to design store. Many of the design
    templates are relatively easy to use, but may not
    be a good option for you if your time is limited.
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18
E-Commerce Option and Feature
  • Shopping Cart
  • Shopping cart vary considerably. Features may
    include progress indicators to help customers
    understand where they are in the transaction
    process, automatic calculation of fax shipping
    .
  • Payment Processing Options
  • Applying the RFID( Radio frequency
    identification) technique in
  • e-commerce logistics can raise the efficiency of
    the e-commerce
  • logistics operating process.
  • http//www.nerdgeeklab.com/

19
E-Commerce Option and Feature
  • Advance E-Commerce Feature
  • Integration with Back-Office business Processes
  • Websites Analytics and Reporting Features
  • Level of Support
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20
Thank You.????
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