Annamalai Study Material by DistPub – Advertising and Sales Promotion

1
DistPub Team

• Q1 "Advertising increases competition and
  improve life -style by helping to bring new
  product to the consumer". Do you agree or not?
  Substantiate your views.

Q2 Persuasive advertising is the most obvious
kind of advertising- Do you agree? Elaborate the
reasons.
Q3 It is said that advertising is a waste of
scarce resources in a developing country like
India. Do you agree? Substantiate your arguments
with appropriate examples.
Q4 Give examples of consumer behaviour concepts
applied to sales promotion.
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