Digitalseed.in How to Become Digitally Stronger in the Indian Education Sector?

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How to Become Digitally Stronger in the Indian
Education Sector?
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ABOUT INDIAN EDUCATION SECTOR
The Indian education sector currently stands at
US 91.7 billion and is expected to be US 101.1
billion in the next financial year. The primary
targets for this business are infants, children,
teens and young adults together which forms 30
of the Indian population. Such a big market
provides numerous opportunities to those who wish
to tap this audience group and combine quality
education with higher income.
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How to Become Digitally Stronger in the Indian
Education 
There lies a small twist in this exercise. Unlike
other sectors where businesses directly talk to
the consumers, here the institutions actually
need to communicate with the parents of the wards
who are the end-users of educational service.
Hence, in order to reach out to new-age parents
and smart-era children schools, colleges and
other institutions must take the following steps
for enhanced digital presence.
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SOME OF THE FOLLOWING STEPS FOR ENHANCED DIGITAL
PRESENCE

• A Website
• Creating a simple yet attractive website is the
  first step to enhance digital branding in the
  sphere of education. The website must be made
  responsive, which means it must easily fit within
  multiple screen sizes. As most parents have the
  habit of browsing sites online, they must feel
  comfortable while viewing the site. Besides this,
  the website must be easily accessible and full of
  relevant content- no essays, only short, crisp
  and to-the-point messages. One or two videos in
  the home page are suggested for best website
  performance.

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• 2. Consistent SEO
• The next step is to start Search Engine
  Optimization (SEO) so that the website shows up
  in the search engine results page of the users.
  With time, it must feature right in the first
  page to get maximum importance from the visitor.
  Where website is a one-time effort, SEO demands
  consistency in order to improve website ranks at
  a steady pace. If done correctly with proper
  keywords, it can yield uncountable leads for a
  particular website.

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3. Internet Marketing
similar to conventional advertising, this too
includes a wide gamut of services- Pay per click
(PPC), Social Media Marketing, Online Display
Ads, Affiliate Marketing, Google Ad-words and
many more. For maximum response, institutions
must start planning their digital marketing
techniques while developing website. So, by the
time the site gets done, marketers are ready for
action. And those who shall walk with this
strategy is bound to get most benefited in the
short-run.
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4. Mobile Apps Of late, mobile applications have
found more prominence than websites. This however
does not mean that websites have no value rather
that is the first place to create an impression.
To continue impressing parents and kids in
different ways, all kinds of institutions must
come up with mobile apps. They can use such
portals to maintain direct communication with the
parents, for example, sharing daily attendance or
send homework or send some special notice. It is
also a unique way to connect parents, who in turn
shall take the pain of word-of-mouth
communication to future parents and wards.In
short, institutions must embrace the concept of
360 digital connect. As a renowned digital media
organization, Digital Seed provides all
such digital marketing services at an affordable
cost. For any query or assistance, visit  drop in
your queries and expect a sharp
response. Waiting to hear from you!!
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Thank You
Website https//www.digitalseed.in
https//www.digitalseed.in