Augmented Reality in Automotive-Market Analysis & Industry Forecast 2016-2024 - PowerPoint PPT Presentation

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Augmented Reality in Automotive-Market Analysis & Industry Forecast 2016-2024

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Augmented reality technology is in its nascent stage in present time despite this fact; there are many reasons to consider that growth will climb sharply in the years to come. The use of augmented reality technology in new vehicles is now a trendy technology which is provided in some luxury vehicles only, but over time, as this technology becomes standard in vehicles, consumers will begin to descend towards this technology, and this will be the major growth factor for the automotive augmented reality market. Goldstein Research analyst forecast the global augmented reality in automotive industry to expand at a CAGR of +32% during the forecast period 2016-2024. – PowerPoint PPT presentation

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Title: Augmented Reality in Automotive-Market Analysis & Industry Forecast 2016-2024


1
Global Augmented Reality in Automotive Market
Outlook
Global Augmented Reality in Automotive Market
Outlook 2024 Opportunity Growth Analysis,
2016-2024
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Report Code AM 1335
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Published By Goldstein Research
Copyright All Rights Reserved, Goldstein
Research
www.goldsteinresearch.com
Copyright All Rights Reserved, Goldstein
Research
www.goldsteinresearch.com
2
Global Augmented Reality in Automotive Market
Outlook
Global Augmented Reality in Automotive Market
Share(), By Region-2016-2024
Global Augmented Reality in Automotive Market
Size USD (Billion). 2016-2024
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Sample
Source Goldstein Research
Source Goldstein Research
In 2016, Standard AR HUD accounted for the
highest market share XX in global Augmented
Reality in Automotive market
With XX share in 2016, North America dominated
the global Augmented Reality in Automotive market
Global Augmented Reality in Automotive Market
Share (), By End Users-2016
Global Augmented Reality in Automotive Market
Share (), By Components Type-2016
Global Augmented Reality in Automotive Market
Share(), By Product Type-2016
Source Goldstein Research
Source Goldstein Research
Source Goldstein Research
Copyright All Rights Reserved, Goldstein
Research
www.goldsteinresearch.com
3
Global Augmented Reality in Automotive Market
Outlook
  • While 2018 is likely to be a significant year for
    AR, subsequent years will be equally important.
    The core enabling technologies, particularly
    cameras, sensors and processors, for AR should
    continue to improve, and the range of
    applications will grow rapidly. This is likely to
    increase the use of AR by the automotive
    manufacturers, and grow direct AR revenues beyond
    USD XX billion by 2024.
  • Augmented reality is helping manufacturers with
    the overall design process. One way in which the
    technology is helpful is to assist designers in
    visualizing the body structure of a vehicle, as
    to improve efficiency, safety, and durability.
    Automotive spending is estimated to grow at a
    CAGR XX to reach USD XX billion until 2020.
  • For a number of reasons, the automotive industry
    is heavily involved in the development of
    augmented reality (AR) and its applications.
    Since the late 1990s, car manufacturers and
    original equipment manufacturers (OEMs) have
    explored the benefits of AR through major
    collaborative projects, such as EFA2014 with
    Audi, BMW, Continental, and Bosch AVILUS with
    Daimler, Siemens, and Volkswagen EGYPT with PSA.
    During these projects, the use of AR for the
    whole product life cycle has been studied, from
    car conception until customer assistance
    services.
  • German auto-maker Volkswagen recently launched an
    app for its luxury brand Audi that allows
    consumers to experience this AR-based test drive,
    without actually being close to the automobile.
    In the same vein, the bulky owners manual of the
    Audi A3 has been replaced with an enhanced,
    interactive AR app that familiarizes the user
    with the interior of the car, just by pointing
    the users mobile device camera at different
    parts.
  • Today, car manufacturers are looking to enhance
    safety and personalize and augment the driving
    experience by building AR technology into newer
    car models. AR-based Heads-up Displays (HUDs)
    are growing at a CAGR of XX during the forecast
    period, are transforming automobile windscreens
    into large computer screens, non-intrusively
    displaying navigation indications, vehicle speed,
    weather information, live traffic data, and even
    collision warnings.

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Growing Automotive Industry
Sample
Penetration of Semi-Autonomous Vehicles
Automotive Technological Advancements
Rising Number of AR Companies
Global Augmented Reality in Automotive Market
(USD Million)
North America
Europe
Asia-Pacific
USD Million
2016
USD Million
USD Million
2024
USD Million
USD Million
USD Million
Copyright All Rights Reserved, Goldstein
Research
www.goldsteinresearch.com
Copyright All Rights Reserved, Goldstein
Research
www.goldsteinresearch.com
4
Global Augmented Reality in Automotive Market
Size (USD Billion)-2016-2024
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Sample
Source Goldstein Research
  • Global Augmented Reality in Automotive Industryis
    anticipated to expand at a compound annual growth
    rate of XX during the forecast period i.e.
    2016-2024. The market is anticipated to reach USD
    XX billion by the end of 2024. The latest trend
    gaining momentum in the market is introduction of
    technology advanced augmented Reality in
    Automotive devices. Further, players in the
    augmented Reality in Automotive industry are
    focusing on providing cost effective and faster
    services.
  • Augmented reality apps for car selling slowly not
    only is revolutionizing the car buying experience
    for customers but also is enthusing new
    tech-savvy customer groups to bring dealerships
    to customers digitally. This new immersive
    approach eventually transforming the way car
    buyers are choosing, configuring and making
    purchasing decisions by viewing and interacting
    with a full-scale virtual version of the car
    through a simple mobile application.
  • Automotive equipment makers are still in the
    design phase. They're seeking ways to implement
    augmented reality into vehicles in a way that
    makes sense in regards to features,
    functionality, and price. The race to develop
    driver-less solutions is already heating up
    between Google, Amazon, Tesla, and Baidu. While
    the first instances of augmented reality
    technology may not be as advanced as expected,
    they'll quickly progress, much the same as
    navigation systems over the past 10 years.

5
  • Technological Advancements
  • From navigation to an increased awareness of
    other drives, AR features naturally place more
    control on the automobile, itself. As consumers
    become more accustomed to trusting the AR systems
    in their automobiles, the companies developing
    driver-less solutions hope that this trust will
    naturally translate into acceptance of an
    autonomous future.
  • Over time, as the hardware gets more
    power-efficient, AR content creation will not be
    limited to only the latest, most powerful
    devices, although the latter are likely to
    continue to offer the best user experience and
    results.
  • Harman, a XX based company, for instance, is well
    ahead of the game, displaying its LIVS concept in
    a modified Chrysler Pacifica. With the help of
    simulated video, the technology is designed to
    share a variety of information with the driver,
    such as markers for other vehicles, street signs,
    and speed and braking data.

Global AR Market Value (USD Million) Forecast
by- Components Type- 2016-2024
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Source Goldstein Research
Impact on Global Electric Vehicle Charging
Station Market
Sample
Global Car Rental Market Size (USD)
Global Sales (Units) of Premium Automobiles
6
Countries With High EV Sales Number of EV
Charging Stations, 2016
  • High Cost of Technology To Automotive Players
  • For car manufacturers to be part of this
    ecosystem in the future, they have to completely
    change the landscape of their business processes
    and systems, and be efficient, cost relevant and
    more responsive to the markets changes.
  • The automotive manufacturers planning to enhance
    the drivers experience with the use of AR
    technology, are themselves experiencing high cost
    of technology. The return generated by these
    companies is not at par the investment and thus
    they suffer compromise on profit margins.
  • Dedicated augmented Reality in Automotive devices
    are not consumer-ready yet. Alongside that, there
    is still the issue of device interoperability and
    authoring limitations based on specific
    platforms. Weve been waiting for smart augmented
    Reality in Automotive headsets to hit the
    consumer market for quite some time now, but they
    are still a few years away.

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Sample
Source Goldstein Research
Impact on Global Electric Vehicle Charging
Station Market
User Acceptance () of New Technologies
Investment In New Technologies Development of
Existing Technologies
7
The Disruptive Impact of AR Interfaces on the Car
and Its Usage
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Sample
Most Promising Use Cases in Automotive
8
North America Augmented Reality in Automotive
Market Size (USD Billion)-2016-2024
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Sample
Source Goldstein Research
North America North America Augmented Reality in
Automotive Market Size (USD Billion), By
Components, 2016-2024
North America North America Augmented Reality in
Automotive Market Size (USD Billions), By
Country-2016-2024
Source Goldstein Research
Source Goldstein Research
9
United States Augmented Reality in Automotive
Market Size (USD Billion), Compound Annual Growth
Rate (), Y-O-Y Growth Rate (), 2016-2024
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Sample
Source Goldstein Research
U.S. Sales (Units) of AR Technology Hardware,
2016-2024
Key Insights
By 2021, the combined market size of U.S
augmented and virtual Reality in Automotive is
expected to reach XX million. With tech giants
helping developers secure the right tools, the
development of new software will rise
dramatically. Accordingly, there is an expected
increment in the market potential because of
growth in manufacturing of semi-autonomous
vehicles and RD for future manufacturing of
fully autonomous vehicles. Augmented Reality in
Automotive is expected to acquire XX million
users by 2020. By now XX start-Panasonic are
listed in this category on Angelist. Consumers
are very curious about the possible uses of
augmented Reality in Automotive. This
inquisitiveness has given a user boost to new
startPanasonic and technologies resulting in
exponential growth.
Source Goldstein Research
The smart augmented Reality in Automotive glasses
is a very promising market. In 2016, XX thousand
shipments of AR glasses were shipped. This number
is expected to rise to XX million units by 2024.
One possible reason for such massive growth could
be the potential of such glasses to create a
mixed Reality in Automotive experience.
10
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