Augmented Reality in Automotive-Market Analysis & Industry Forecast 2016-2024

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Global Augmented Reality in Automotive Market
Outlook
Global Augmented Reality in Automotive Market
Outlook 2024 Opportunity Growth Analysis,
2016-2024
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Global Augmented Reality in Automotive Market
Outlook
Global Augmented Reality in Automotive Market
Share(), By Region-2016-2024
Global Augmented Reality in Automotive Market
Size USD (Billion). 2016-2024
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Source Goldstein Research
Source Goldstein Research
In 2016, Standard AR HUD accounted for the
highest market share XX in global Augmented
Reality in Automotive market
With XX share in 2016, North America dominated
the global Augmented Reality in Automotive market
Global Augmented Reality in Automotive Market
Share (), By End Users-2016
Global Augmented Reality in Automotive Market
Share (), By Components Type-2016
Global Augmented Reality in Automotive Market
Share(), By Product Type-2016
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Global Augmented Reality in Automotive Market
Outlook

• While 2018 is likely to be a significant year for
  AR, subsequent years will be equally important.
  The core enabling technologies, particularly
  cameras, sensors and processors, for AR should
  continue to improve, and the range of
  applications will grow rapidly. This is likely to
  increase the use of AR by the automotive
  manufacturers, and grow direct AR revenues beyond
  USD XX billion by 2024.
• Augmented reality is helping manufacturers with
  the overall design process. One way in which the
  technology is helpful is to assist designers in
  visualizing the body structure of a vehicle, as
  to improve efficiency, safety, and durability.
  Automotive spending is estimated to grow at a
  CAGR XX to reach USD XX billion until 2020.
• For a number of reasons, the automotive industry
  is heavily involved in the development of
  augmented reality (AR) and its applications.
  Since the late 1990s, car manufacturers and
  original equipment manufacturers (OEMs) have
  explored the benefits of AR through major
  collaborative projects, such as EFA2014 with
  Audi, BMW, Continental, and Bosch AVILUS with
  Daimler, Siemens, and Volkswagen EGYPT with PSA.
  During these projects, the use of AR for the
  whole product life cycle has been studied, from
  car conception until customer assistance
  services.
• German auto-maker Volkswagen recently launched an
  app for its luxury brand Audi that allows
  consumers to experience this AR-based test drive,
  without actually being close to the automobile.
  In the same vein, the bulky owners manual of the
  Audi A3 has been replaced with an enhanced,
  interactive AR app that familiarizes the user
  with the interior of the car, just by pointing
  the users mobile device camera at different
  parts.
• Today, car manufacturers are looking to enhance
  safety and personalize and augment the driving
  experience by building AR technology into newer
  car models. AR-based Heads-up Displays (HUDs)
  are growing at a CAGR of XX during the forecast
  period, are transforming automobile windscreens
  into large computer screens, non-intrusively
  displaying navigation indications, vehicle speed,
  weather information, live traffic data, and even
  collision warnings.

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Growing Automotive Industry
Sample
Penetration of Semi-Autonomous Vehicles
Automotive Technological Advancements
Rising Number of AR Companies
Global Augmented Reality in Automotive Market
(USD Million)
North America
Europe
Asia-Pacific
USD Million
2016
USD Million
USD Million
2024
USD Million
USD Million
USD Million
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Global Augmented Reality in Automotive Market
Size (USD Billion)-2016-2024
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• Global Augmented Reality in Automotive Industryis
  anticipated to expand at a compound annual growth
  rate of XX during the forecast period i.e.
  2016-2024. The market is anticipated to reach USD
  XX billion by the end of 2024. The latest trend
  gaining momentum in the market is introduction of
  technology advanced augmented Reality in
  Automotive devices. Further, players in the
  augmented Reality in Automotive industry are
  focusing on providing cost effective and faster
  services.
• Augmented reality apps for car selling slowly not
  only is revolutionizing the car buying experience
  for customers but also is enthusing new
  tech-savvy customer groups to bring dealerships
  to customers digitally. This new immersive
  approach eventually transforming the way car
  buyers are choosing, configuring and making
  purchasing decisions by viewing and interacting
  with a full-scale virtual version of the car
  through a simple mobile application.
• Automotive equipment makers are still in the
  design phase. They're seeking ways to implement
  augmented reality into vehicles in a way that
  makes sense in regards to features,
  functionality, and price. The race to develop
  driver-less solutions is already heating up
  between Google, Amazon, Tesla, and Baidu. While
  the first instances of augmented reality
  technology may not be as advanced as expected,
  they'll quickly progress, much the same as
  navigation systems over the past 10 years.

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• Technological Advancements
• From navigation to an increased awareness of
  other drives, AR features naturally place more
  control on the automobile, itself. As consumers
  become more accustomed to trusting the AR systems
  in their automobiles, the companies developing
  driver-less solutions hope that this trust will
  naturally translate into acceptance of an
  autonomous future.
• Over time, as the hardware gets more
  power-efficient, AR content creation will not be
  limited to only the latest, most powerful
  devices, although the latter are likely to
  continue to offer the best user experience and
  results.
• Harman, a XX based company, for instance, is well
  ahead of the game, displaying its LIVS concept in
  a modified Chrysler Pacifica. With the help of
  simulated video, the technology is designed to
  share a variety of information with the driver,
  such as markers for other vehicles, street signs,
  and speed and braking data.

Global AR Market Value (USD Million) Forecast
by- Components Type- 2016-2024
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Impact on Global Electric Vehicle Charging
Station Market
Sample
Global Car Rental Market Size (USD)
Global Sales (Units) of Premium Automobiles
6
Countries With High EV Sales Number of EV
Charging Stations, 2016

• High Cost of Technology To Automotive Players
• For car manufacturers to be part of this
  ecosystem in the future, they have to completely
  change the landscape of their business processes
  and systems, and be efficient, cost relevant and
  more responsive to the markets changes.
• The automotive manufacturers planning to enhance
  the drivers experience with the use of AR
  technology, are themselves experiencing high cost
  of technology. The return generated by these
  companies is not at par the investment and thus
  they suffer compromise on profit margins.
• Dedicated augmented Reality in Automotive devices
  are not consumer-ready yet. Alongside that, there
  is still the issue of device interoperability and
  authoring limitations based on specific
  platforms. Weve been waiting for smart augmented
  Reality in Automotive headsets to hit the
  consumer market for quite some time now, but they
  are still a few years away.

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Impact on Global Electric Vehicle Charging
Station Market
User Acceptance () of New Technologies
Investment In New Technologies Development of
Existing Technologies
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The Disruptive Impact of AR Interfaces on the Car
and Its Usage
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Most Promising Use Cases in Automotive
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North America Augmented Reality in Automotive
Market Size (USD Billion)-2016-2024
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North America North America Augmented Reality in
Automotive Market Size (USD Billion), By
Components, 2016-2024
North America North America Augmented Reality in
Automotive Market Size (USD Billions), By
Country-2016-2024
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United States Augmented Reality in Automotive
Market Size (USD Billion), Compound Annual Growth
Rate (), Y-O-Y Growth Rate (), 2016-2024
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U.S. Sales (Units) of AR Technology Hardware,
2016-2024
Key Insights
By 2021, the combined market size of U.S
augmented and virtual Reality in Automotive is
expected to reach XX million. With tech giants
helping developers secure the right tools, the
development of new software will rise
dramatically. Accordingly, there is an expected
increment in the market potential because of
growth in manufacturing of semi-autonomous
vehicles and RD for future manufacturing of
fully autonomous vehicles. Augmented Reality in
Automotive is expected to acquire XX million
users by 2020. By now XX start-Panasonic are
listed in this category on Angelist. Consumers
are very curious about the possible uses of
augmented Reality in Automotive. This
inquisitiveness has given a user boost to new
startPanasonic and technologies resulting in
exponential growth.
Source Goldstein Research
The smart augmented Reality in Automotive glasses
is a very promising market. In 2016, XX thousand
shipments of AR glasses were shipped. This number
is expected to rise to XX million units by 2024.
One possible reason for such massive growth could
be the potential of such glasses to create a
mixed Reality in Automotive experience.
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