Why Social Media Marketing is the heart of Digital Marketing? - PowerPoint PPT Presentation

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Why Social Media Marketing is the heart of Digital Marketing?

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SOCIAL MEDIA Marketing is the most popular method of digital marketing due to the vast population of social media users. Facebook, Instagram, LinkedIn, YouTube, etc., are rapidly developing and providing a platform to advertise. – PowerPoint PPT presentation

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Title: Why Social Media Marketing is the heart of Digital Marketing?


1
  • Why Social Media Marketing is the heart of
    Digital Marketing?

2
Index
  • SOCIAL MEDIA Marketing
  • Social Media Marketing for Digital Marketing
    Digital
  • ROI MEASUREMENT
  • WHAT WE SUGGEST YOU...
  • Other types of digital Marketing

3
(No Transcript)
4
  • What is Social Media Marketing (SMM)?
  • SOCIAL MEDIA Marketing is the most popular method
    of digital marketing due to the vast population
    of social media users. Facebook, Instagram,
    LinkedIn, YouTube, etc., are rapidly developing
    and providing a platform to advertise.
  • Social media marketing deals with the promotion
    of business or brand on social networking sites.
    The goal of SMM is to produce content that users
    will share with their social media and increases
    brand exposure and broaden customer reach.
  • http//exltech.in/digital-marketing-course.html

5
  • Social Media Marketing for Digital Marketing
  • The digital marketing industry has grown to
    exceed the users that view Television or
    Newspapers. Because of increase in use of smart
    phones and 4G network evolution in India,
    companies are now need to create marketing
    strategies outside of Media (Televisions and
    Newspapers ), Conventional local marketing that
    is hoardings, rickshaws, flyers to promote their
    products and/ or brand their name in the market.
    Henceforth there is a need for Digital marketing.
  • We will be discussing how social media
    Facebook, twitter, Linkedin, YouTube, Instagram
    are the most powerful mechanisms for promoting
    companys products and creating visibility of
    your brand amongst the viewers. Lets discuss
    first the importance of Facebook marketing and
    why it can work and create viral videos and
    visibility across its user communities.

6
  • WHAT WE SUGGEST YOU...
  • A company must make use of both digital and
    traditional methods of advertising to yield the
    best benefits, and take advantages of both the
    methods. Using just one means would not help in
    successful marketing. Both mediums when used
    collaboratively will create greater effect.
    Traditional marketing would support digital
    marketing methods, and vice versa. It appears
    that a multi-channel approach that leverages the
    unique benefits of paper with the convenience and
    accessibility of digital will perform best.
  • People still watch TV, listen to radio, read the
    newspapers, and have a glance over banners and
    billboards on display. Then why not use those
    mediums too, which are most exposed to people.
    Abandoning one medium for the sake of other may
    be bad for business. One must remember that
    online and offline are not meant to oppose each
    other, but are meant to complement each other.
    Anyone who understands this, will manage to
    utilize the benefits of both, by maximizing
    marketing efforts and get best results or their
    campaign

7
  • Other types of digital Marketing
  • TYPES OF DIGITAL PLATFORMS
  • Digital marketing includes search engine
    optimization, content marketing, banner
    advertisements, analytics, Google AdWords,
    campaign marketing, e-commerce marketing, social
    media marketing, e-mail, e-books, etc.
  • http//exltech.in/digital-marketing-course.html
  • WEBSITE is an online presence of the organization
    which displays the companys offerings, products,
    contact, etc. users generally refer to the
    companys website to know about the products and
    services.

8
  • SEARCH ENGINE OPTIMISATION focuses on getting a
    higher listing in the search engines results,
    thereby increasing organic traffic. With millions
    of search queries done by consumers on an daily
    basis its imperative for an business to have an
    presence on search engines.
  • CONTENT MARKETING involves creating unique,
    useful, distinct, and crisp content about your
    business to make the customers interested to
    read. This content may be published on the
    website or blogs, to help potential customers
    know better about the organization.

9
  • BANNER ADVERTISING is done to attract attention
    of users, on the websites, to generate visits on
    our website. They are made eye-catchy, crisp and
    make users curious.
  • GOOGLE ANALYTICS is a premium web analytics
    service offered by Google that tracks and reports
    website traffic, free of cost. It shows how the
    website performs, how many visitors viewed the
    website, how long they stayed, etc.
  • GOOGLE ADWORDS is an online advertising service
    developed by Google, where advertisers pay to
    display brief advertising copy, product listings,
    and video content within the Google ad network to
    web users. This helps our website to reach the
    top of the search results hence making it most
    visible to users.
  • http//exltech.in/digital-marketing-course.html
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