NMIMS DEC Assignments - Suggest the possible brand positioning for your Toothpaste in the Tanzania Market

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International Marketing Dr. Aravind
Banakar9901366442 9902787224
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• International Marketing
•  
• 1. You are an Indian Company manufacturing
  machine parts made of steel and exporting to US.
  With Donald Trump imposing Tariffs, you have
  decided to manufacture some of your products in
  North America and use this as an opportunity to
  expand your business in that part of the globe.
  You want to set up the factory either in Mexico
  or in Canada for this purpose. Evaluate the two
  location options of setting up the Plant and
  Business on basis of International Business
  Marketing Environment parameters to come to a
  decision. (10 Marks)

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• 2. You are the CEO Starbucks and wish to enter
  India. Evaluate any 3 entry options to enter into
  India. Which of the market entry options would
  you finally choose why? (10 Marks)
• 3. The Tanzania Toothpaste market has strong
  growth and reasonable volume. The market is
  dominated by Colgate which has more than 65
  market share and rest 35 percent are scattered
  within 6-7 local players. Colgate is the market
  leader in prices while all the other local
  players are about 20-25 cheaper in prices. The
  top three parameters of buy of Tanzanian
  consumers are Health, White Teeth Freshness in
  that order. While Colgate positions itself on
  health platform, other local players are
  positioned on other

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• 2. One of the biggest reason for lower market
  share is poor print quality on the toothpaste
  tubes where as Colgate gets its products from
  Europe where better quality printing facility on
  tubes is available. You are an Indian contract
  manufacturer for Unilever in India and are now
  eyeing the Tanzania market where there is no
  clear number 2. You have set up a Contract
  manufacturing and Distribution partnership with
  CC which is a local business conglomerate who
  apart from other businesses are also into FMCG
  but not into Toothpastes. You have decided to
  export quality printed toothpaste tubes from here
  for the purpose to overcome the problem faced by
  local manufacturers.
•  

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• Suggest what would be your pricing strategy for
  the new brand of toothpaste that you would
  introduce in Tanzania market based on the
  information. (5 Marks)
• b. Suggest the possible brand positioning for
  your Toothpaste in the Tanzania Market. (5 Marks)
  

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• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
• www.mbacasestudyanswers.com
• 9901366442 9902787224

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