MKT 421 Inspiring Innovation--snaptutorial.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 421 Inspiring Innovation--snaptutorial.com

Description:

For more classes visit www.snaptutorial.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This – PowerPoint PPT presentation

Number of Views:5
Slides: 47
Provided by: marshallparker81

less

Transcript and Presenter's Notes

Title: MKT 421 Inspiring Innovation--snaptutorial.com


1
MKT 421 Inspiring Innovation--snaptutorial.com
MAT 510
2
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Assignment Distribution channel Article
Review (sports apparel company) For more
classes visit www.snaptutorial.com   Purpose of
Assignment A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company
3
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers
4
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Entire Course For more classes
visit www.snaptutorial.com   MKT 421 Week 1 Apply
Why We Buy a Product (2 Papers)   MKT 421 Week 4
Apply Marketing Lemonade (Part 1)   MKT 421 Week
5 A
5
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide (New) For more classes
visit www.snaptutorial.com   1. A __________
is a road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard marketing plan operation plan
6
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide (New, 2018) For more
classes visit www.snaptutorial.com   __________
is best defined as the process of continuously
obtaining information on events happening outside
a company to recognize an
7
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Final Exam Guide For more classes
visit www.snaptutorial.com   1. Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal of
Sales management com
8
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation For more classes
visit www.snaptutorial.com   MKT 421 WEEK 3
Mapping the Product Life Cycle (PLC)
Presentation Purpose of Assignment The Product
Life Cycle (PLC) is a vital component of the
marketing plan. Monitoring products and services
as they flow through this process helps m
9
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager For more classes
visit www.snaptutorial.com   Purpose of
Assignment The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with
their business actions and understanding the
unique differences in marketing strategy planning
for domestic bu
10
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Presentation The
purpose of this assignment is to place students
in the active role of a marketing manager w
11
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Apply Why We Buy a Product (2
Papers) For more classes visit www.snaptutorial.
com   Scenario You are sitting in your home and
you pick up a package of Oreos (or some other
product of your choosing). After realizing that
you have purchased this product for years, you
wonder, Why
12
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Discussion Question 1 For more
classes visit www.snaptutorial.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does
13
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Discussion Question 2 For more
classes visit www.snaptutorial.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the comp
14
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Elevator Pitch (2 Papers) For
more classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summari
15
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) For more classes
visit www.snaptutorial.com   This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a bran
16
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Marketing and Buying Behaviors
For more classes visit www.snaptutorial.com   MKT
421 Week 1 Marketing and Buying
Behaviors Marketing is really a study in
behaviors what do we consume and why.  As you
start to sink your teeth into some new concepts
within marketing, re
17
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 1 Practice 4Ps of Marketing For
more classes visit www.snaptutorial.com   Complete
 the 4Ps of Marketing click and drag in
Connect. Note You have unli
18
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Watch the video case
study "Geek Squad A New Business for a New
Environm
19
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Discussion Question 1 For more
classes visit www.snaptutorial.com   What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
20
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Discussion Question 2 For more
classes visit www.snaptutorial.com   What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a c
21
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing changes.  
22
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different Papers Write a 750- to
1000-word paper that does the following Summarize
s your background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4 co
23
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 2 Practice Market Research Process
For more classes visit www.snaptutorial.com   Wat
ch the Market Research Process video in
Connect. Answer the
24
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Presentations Using the same
company you chose for your Week 2 assignment,
choose a produ
25
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Discussion Question 1 For more
classes visit www.snaptutorial.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues t
26
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Discussion Question 2 For more
classes visit www.snaptutorial.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated w
27
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation For more classes
visit www.snaptutorial.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing.
28
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Practice BMW Video Case For more
classes visit www.snaptutorial.com   Complete the
BMW video case in Connect. Answer the questions
that follow. Note You have
29
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Select a new product or
service that will be launched by either an
existing organization or one you will create.
Obtain your instructor's approval of your
30
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
For more classes visit www.snaptutorial.com   Sce
nario Your team is looking for a way to make
some revenue as either a for-profit or
not-for-profit organization. This organization
can market
31
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Use the same company from
your Week 2 assignment. Your company has decided
to launch a new line of products. Create a 1,4
32
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Discussion Question 1 For more
classes visit www.snaptutorial.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?  
33
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Discussion Question 2 For more
classes visit www.snaptutorial.com   What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strat
34
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Different Papers Write a 750- to
1,000-word paper that describes the importance of
blue ocean s
35
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Logistics and Distribution For
more classes visit www.snaptutorial.com   MKT 421
Week 4 Logistics and Distribution There are
basically five approaches for entering an
international market usually the choices and
risks are very product depende
36
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Practice Final Price and Profit
Equations For more classes visit www.snaptutoria
l.com   Complete the Fin
37
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Practice Supply Chain Video Case
For more classes visit www.snaptutorial.com   Com
plete the Supply Chain video case in
Connect. Answer the questions tha
38
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Use the same product and
organization you identified in your Week 3
Strategy and
39
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
For more classes visit www.snaptutorial.com   Sce
nario Using the same organization and the
lemonade drink from the Week 4 Learning Team
assignment, develop an analysis for the bank. The
b
40
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Discussion Question 1 For more
classes visit www.snaptutorial.com   Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine
41
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Discussion Question 2 For more
classes visit www.snaptutorial.com   You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of th
42
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper For more classes
visit www.snaptutorial.com   This tutorial
contains two sets of Paper Select an industry.
43
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Practice Google An Integrated
Marketing Communications Perspective For more
classes visit www.snaptutorial.com   Complete the
Google An Integrated Marketing Communications
Perspective video case in Connect. Answer the
ques
44
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Practice Product Advertising at
Kelloggs For more classes visit www.snaptutoria
l.com   Complete the Product Advertising at
Kelloggs case analysis in Connect. Note You
45
MKT 421 Inspiring Innovation--snaptutorial.com
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers and 2 PPT
46
MKT 421 Inspiring Innovation--snaptutorial.com
Write a Comment
User Comments (0)
About PowerShow.com