All you need to know about display adserving - PowerPoint PPT Presentation

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All you need to know about display adserving

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Here we are going to discuss what is display adserving, its benefits and importance in detail – PowerPoint PPT presentation

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Title: All you need to know about display adserving


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All you need to know about display adserver
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Display advertising is one of the prominent forms
of online marketing. It is a visual kind of
promoting your brand by using images, banners,
and buttons. You can tell the display network
that what demographics can be targeted with your
ads. They serve your ads to the users who are
suitable for your specifications and visit the
websites that have opted into their display
network.
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  • Small to medium sized businesses are getting
    their names in the web by using these visual ads
    also known as display or banner ads.
  • Display advertising is the very important part
    of your online marketing strategy.
  • If someone who fits your specifications, clicks
    your ad, goes to your website and they may
    convert into a potential customer.
  • There are wide ranges of targeting options.
    They are estimation, forecasting and analysis of
    campaign performance according to the defined
    targeting options and display ad delivery.

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  • Geo targeting-Include and exclude the regions,
    cities and countries.
  • URL targeting-Delivering the banner ads on
    pages which meet the URL rules.
  • Set time-Here, we can set the time on
    frequency capping and delivery distribution of
    the banner ads campaigns.
  • Platforms and devices-Targets on the defined
    operational systems and devices.

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  • Audience targeting-Delivering the ad using DMP
    (data about the visitors and their devices).
  • Black lists It blocks the undesirable
    advertisers or creatives.
  • With our display advertising, it forecast the
    system algorithm calculates in real time, number
    of impressions, unique visitors within the period
    of profile activity.
  • Instantly, you can find the campaigns where you
    want to change the ad delivery setting or can
    extend the profile activity in case of under
    delivery.
  • Although, you can advertise with plain text based
    ads, display campaigns are more effective to
    reach the targeted audience. Banners which are
    used in display ads come in different shapes and
    sizes.

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  • Djax display ad server
  • Irrespective of the size of the advertising
    campaign, launching, optimizing, managing and
    tracking the results of your campaign will be
    exceptionally easy.
  • Use the features such as performance based
    optimization, mass uploading and our extensive
    targeting functionality in order to ensure the
    success of your advertising while minimising the
    time spent planning and launching the campaigns.

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  • The process of launching and running the
    advertising campaigns with mass uploads, campaign
    import or export functionality and automatic
    performance based optimization.
  • Each and every campaigns combine with multitude
    of banner types, placements and targeting options
    such as language, IP, browser, time range, OS,
    retargeting etc.

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  • You can target the customers who have already
    been to your site
  • Retargeting is a kind of display advertising
    tactic in which you can show the ads to customers
    who have previously visited your site but didnt
    take any action.
  • It is very important to think about how you can
    keep your brand in front of the consumers when
    they are browsing online, spending time online,
    and reading articles or outside of the search
    engines.
  • You can keep reminding the customers to come
    back to your website when they are ready to
    purchase.

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  • Targeting the customers based on their behaviour
  • In addition to targeting the customers who
    visited your site, you can also serve the ads to
    the consumer based on what they are searching for
    and other related site they are visiting.
  • These sites can be identified based on the
    content relevant to the services and your
    potential customers interests.
  • Similarly you can serve the ads to the
    consumers who share similar interests and
    behaviours as like your current audience.

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  • Targeting can be precise based on specific
    address
  • Display advertising which is intended to raise
    awareness for your business is usually targeting
    a large area like an metropolis, city or region.
  • It is also possible to target specific
    addresses and serve the ads only on the mobile
    devices of potential customers when they visit
    these locations. This is called geofencing
    strategy. 

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  • Ads can be further served on their phones even
    after they leave your targeted address.
  • You should advertise compelling offers which
    entice consumers to take actions by coming back
    and convert that into customers.
  • The other important and possible strategy is to
    target your competitors locations and use your
    offers to bring the potential customers through
    your door.

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  • The real success for display advertising is its
    visibility
  • Tracking the Return on Investment (ROI) is
    important for all your marketing efforts, but you
    cant attribute the customers conversion from
    the success of individual marketing channels.
  • Some of the channels whether it is traditional
    or online, it is more response driven whereas
    others serves to keep the business in front of
    potential customer so that they can purchase when
    it is ready.

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  • The main motive of display advertising is to
    drive the impression which is the number of times
    your online audience sees your ads.
  • The more exposure you get through display
    advertising, the more likely your marketing
    efforts as a whole would help drive the results
    for your business.

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  • Display advertising is growing rapidly and it
    can easily be triggered by understanding the
    user, their basic information, profile,
    interests, locations, search history or even past
    behaviour.
  • They are ultimate for branding campaigns as
    well as targeted conversion campaigns.
  • Djax tech provides brilliant ad server products
    and solutions for your business needs. To know
    more about display ad serving of djax -gtClick
    here.
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