Social Media Influencer Marketing

1
How Much Does Social Media Influencer Marketing
Cost?
2
6 factors that affect the cost of influencer
marketing

• Social media platform
• Following
• Engagement
• Product
• Direct partnership or through an agency
• Campaign

3
1. Social media platform
The social media platform chosen for the campaign
is one of the key factors that influence the
cost. As youll read below, the cost of
influencer marketing varies across channels. Its
as though each social media platform has its own
market rate.
4
2. Following
Hence, the number of followers of an influencer
became a consideration when deciding how much to
pay an influencer. The idea is that the more
followers an influencer has, the more people the
brand could reach. So influencers with a larger
following will usually charge more.
5
3. Engagement
Engagement is one of the alternative metrics that
brands have been using. While its easy to buy
fake followers, its harder to buy fake
engagement. When influencers can get their
followers to engage with their social media posts.
6
4. Product
The product youre selling (or the industry
youre in) can also affect the cost of your
influencer marketing campaign. Hiring an
influencer to promote a sports car will generally
cost more than hiring an influencer to promote a
fruit juice
7
Contact Us
Websitehttps//www.viralnation.com/ Phone1
[phone] Emailinfo_at_viralnation.com