Pier Auge Cosmetique

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• Luxury Anti-Aging Skin Care

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Agenda

• History and Awards of PA
• What is the USP
• Who buys PA
• How to sell PA
• The Programs (Retail/Backbar)
• The Treatments (Defined Protocols)
• The MEN
• Question Period

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Who is Pier Augé?

• Pierre Augé is was chemist back in the 1950s and
  in the 60s made a shocking discovery that lead to
  the creation of the Pier Augé line of cosmetics
• THE BASE DERGYL An exact chemical replication
  of the skin

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What Makes Pier Augé Special?

• Combination of Hyaluronic acid HP DNA ? since
  the 70s.
• Before it was cool
• Texture of the creams incredibly smooth, not
  like the others
• Traditionally European skin care as it should be
• Multiple awards and scientific discoveries,
  including Aqua Porins (water channels in the
  skin)
• 4th largest cosmetics company in France ?
  distributes ingredients
• Anti-ageing and mature skin healing abilities

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Who is Pier Augé For?

• Medical and high end spas who are looking to
  deliver both the results and the experience.
• Old people
• Typically over 45
• Chinese buyers would probably like it, but most
  are actually Phillipino and Europeans
• Very traditional line of skin care.

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How to Sell Le Concept of PA

• Luxury Buyers are the qualifiers (e.g. Price is
  not a problem)
• Medical aestheticians will be more interested,
  non-natural product.
• Medical line marketed for luxury consumers
• Chemically imitates the skin, using the exact
  same chemical pattern easy to absorb product,
  that feels beautiful.
• Expensive and exclusive product line higher
  profits to the spa per sale.
• Best suited to dealing with mature skin problems
  (45 in age)

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The Product Layout
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The Programs

• Each category in relatively summarized detail.

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The Cleanserss

• Designed to gently remove dirt, excess oil and
  dead skin cells
• 1 Milk Cleanser
• 1 Gentle Toner
• 1 Daily Exfoliating Cream
• 1 Weekly Exfoliant
• 1 Gel Cleanser
• 1 Lightening Cleanser
• To be used as the base for subsequent programs
• Essential purchases

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The Purifiers

• Masks designed to deeply exfoliate and renew the
  radiance of the skin for all skin types
• 1 Exfoliating Mask (used in treatments)
• 1 Rebalancing Cream Mask
• 1 Intense Moisturizing Cream Mask
• Important pro retail items

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The Specifics

• Creams Gels for specific face issues
• 1 Revitalizing cream for starting wrinkles, spots
  pores
• 1 Eye Gel
• 1 Redness Diffuser
• Helpful retail upsells

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The Lightening Program

• 2 products to be used at home for brightening the
  complexion and dealing with dark spots
• 1 Serum to be applied locally
• 1 Cream for the whole face
• Deal with those pigmentation spots!

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The Balancing Program

• For oily skins one product to be used with
  regular regiment
• 1 Fluid/Cream for Purifying and tightening
• Important for controlling breakouts

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Active Soothing Program

• For dealing with dry and sensitive skins
• 1 Regenerating Treatment (BEST SELLER
  Complétude)
• 1 Revitalizing Treatment Dry Skin
• 1 Delicate Soothing Treatment Sensitive Skin
• 1 Repairing Soothing Treatment Reactive Skin
• Used in pro retail

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The Intense Moisturizing Program

• For dehydrated skins, young and old
• 1 Super Hydratant for Young
• 1 Regenerating Smoothing Treatment
• Also comes in a tinted format
• 1 Fundamental Treatment, for old
• 1 Vitamin C Serum Dull skin
• 1 Energizing Cream Dull Skin
• Part of the retail products

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The Time Control Program

• For dealing with wrinkles, those small hollow
  folds on the skin so if you could turn back
  time, this would be how
• 1 Cream for first wrinkles
• 1 Active Regeneration Serum (BEST SELLER M2A
  Serum)
• 1 Intense Firming Serum (BEST SELLER!)
• 1 Redensifying Treatment Deep wrinkles
• 1 Luminescent Anti-Wrinkle Treatment
• Products used in both retail pro.

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The MEN

• Cut to the other power pointnow

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PIERA by Pier Augé

• A sub-line of Pier Augé created to meet the
  market demands of Paraben-free products.
• Cleanser
• Eye gel
• Soothing Moisturizer
• Anti-Wrinkle Moisturizer
• Hydrating Moisturizer
• Gel Mask
• An important upsell due to misconceptions.

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The Sun

• Intense, high quality sun care that heals the
  skin
• Daily protection SPF 50
• After sun gel to calm the skin
• Retail upsells for clients who want a better sun
  care

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The Treatments

• Most of the treatments, also in relatively
  summarized details.

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The Precious Treatment

• For precious people,
• Who are starting to get old and getting their
  first lines
• 1hr treatment
• Total of 6 products
• Results wrinkles are smooothed out, face is
  refreshed and radiant!

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High-Vitamin Radiance Treatment

• For the dull, unenergized skins
• Restores brightness to the complexion using
  Vitamin C from Pineapples
• 1hr treatment
• Total of 6 products
• Restores elasticity, firmness, radiance

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Cotton Mask Treatment

• Newest Pier Augé treatment, designed to soften
  the skin
• Has actual cotton in it! Feels like whipped
  cream!
• 45 minute standard facial
• Easy to do as youre just replacing the mask with
  this one
• 6-8 products depending on how you want to do it

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The Divine Treatment

• The facial for the notably old
• Very visible wrinkles and sagging. Maybe lacking
  radiance, smoothness
• 1 hour treatment
• 6 treatments in total
• Results moisturized, repaired, regains its
  elasticity, radiance and vitality. Skin feels
  nourished and revived.

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The Cryo-Restructurel

• The Worlds First Non-Surgical Facelift
• However theres many of them nowadays
• A series of five 1 hours treatments home care
• Same lasting results as actual facelift
• Medically patented for its use of HP DNA and
  Hyaluronic Acid
• Best Anti-Ageing treatment available at Breizh

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Cryo-Restructurel Results
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Questions?

• Now is the time to ask them