MKTG 522 Inspiring Innovation--snaptutorial.com

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MKTG 522 Inspiring Innovation--snaptutorial.com
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Complete Course Project (Marketing
Plan) For more classes visit www.snaptutorial.co
m   Course Project - Final Marketing Plan
Submission 1.0 Executive Summary 2.0 Situation
Analysis 2.1 Market Summary 2.2 SWOT
Analysis 2.3 Competition 2.4 Product (Service)
Offering 2.5 Keys to Success
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 1 Course Project Marketing Plan
Topic For more classes visit www.snaptutorial.co
m   Course Project This week, you will begin
working on your Marketing Plan that is due in
Week 7. Click on the Marketing Plan tab in Course
Home for the full details. Submit your Marketing
Plan topic using the Marketing Plan Topic Form
found in Doc Sharing. Please download and review
the Marketing Plan Guide in Doc sharing prior to
beginning your marketing plan. Also, see the S
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
classes visit www.snaptutorial.com   Name the six
steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process?
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MKTG 522 Inspiring Innovation--snaptutorial.com
  MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more classes visit www.snaptutoria
l.com   Why is it important for a company to have
a well written mission statement? What key
points do you think need to be included in the
mission statement? Should a mission statement
also be a marketing tool?
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 1-7 All DQs For more classes
visit www.snaptutorial.com   MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding) MKTG 522 Week 3 DQ 1 (Competitive
Strategies) MKTG 522 Week 3 DQ 2 (Competitive
Strategies) MKTG 522 Week 4 DQ 1 (Pricing
Strategies)
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 1-7 Entire Course For more
classes visit www.snaptutorial.com   MKTG 522
Week 1 Course Project Marketing Plan Topic   MKTG
522 Week 2 Course Project Marketing Plan (Draft
1)   MKTG 522 Week 4 Course Project Marketing
Plan (Draft 2)  
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MKTG 522 Inspiring Innovation--snaptutorial.com
  MKTG 522 Week 2 Course Project Marketing Plan
For more classes visit www.snaptutorial.com   Cou
rse Project - Marketing Plan Submission 1 This
week, your first draft of the Marketing Plan is
due for review and feedback. For complete
details, click on the Marketing Plan tab in
Course Home and download the Marketing Plan Guide
in Doc Sharing. In the first draft of your
Marketing Plan, you will be providing your first
draft, which includes Section 2.0 in your
Marketing Plan. Please remember to go back and
revise these sections based upon the grading
feedback, the readings, lectures, and discussions
throughout the course.
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
For more classes visit www.snaptutorial.com   Wha
t are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
the contents with those of your parents, would
you f
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
For more classes visit www.snaptutorial.com   Wha
t are some of the challenges faced by marketers
as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing
Plan so that your target market is clearly
defined and measurable?
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Papers Week 3
Assignment Create the Value Market Segmentation
Analysis and a Value Proposition Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
conc
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 3 DQ 1 (Branding) For more
classes visit www.snaptutorial.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text. Given
our study through the first three weeks, to what
do you attribute PG's success and its ability to
continually grow its business? Were you to
project into the future, what recommendations
would you make to PG marketing executives,
especially
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
For more classes visit www.snaptutorial.com   As
part of the Marketing Mix, PRICE, P, is important
to the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 4 Course Project Marketing Plan
For more classes visit www.snaptutorial.com   Cou
rse Project - Marketing Plan Submission 2 3.0
Marketing Strategy 3.1 Mission 3.2 Marketing
Objectives 3.3 Financial Objectives
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more classes visit www.snaptutorial.com   As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?  
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MKTG 522 Inspiring Innovation--snaptutorial.com
  MKTG 522 Week 4 DQ 2 (Marketing of Services)
For more classes visit www.snaptutorial.com   How
is the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?    
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more classes visit www.snaptutorial.
com   This Tutorial contains 3 PPT/Tutorials
Week 5 Assignment Your assignment this week is
to review the IKEA Case Study below. While
reviewing it, consider it as background
information for your upcoming presentation to the
IKEA Senior Management Team. More details on your
upcoming PowerPoint
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more classes visit www.snaptutorial.com   As
part of the Marketing Mix, Place, or Channels of
Distribution, is important to understand. What is
the difference between Direct channels of
distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive advantage." Based on your
Kotler text, would you agree or disagree? Why?
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more classes visit www.snaptutori
al.com   Describe Market Logistics. What are some
of the steps necessary for market logistics
planning? Please provide an example.    
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MKTG 522 Inspiring Innovation--snaptutorial.com
  MKTG 522 Week 6 Assignment Communicate the
Value (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Week 6 Assignment
Communicate the Value Communicate the Value
Integrated Marketing Communications Brief Please
select a brand that has a brand problem. For
example, recent player legal troubles have been a
problem for the NFL brand. Another
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MKTG 522 Inspiring Innovation--snaptutorial.com
  MKTG 522 Week 6 Course Project Marketing Plan
For more classes visit www.snaptutorial.com   Cou
rse Project - Marketing Plan Submission 3 3.5
Positioning 3.6 Strategies 3.7 Marketing Mix 3.8
Marketing Research
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
For more classes visit www.snaptutorial.com   Des
cribe Integrated Marketing Communications (IMC).
Why is it so important in the 21st century for
marketers to embrace this? What are some of the
concerns of the marketer when it comes to
creating an IMC approach via the promotional mix
components of advertising, public relations,
sales promotion, direct marketing, and personal
selling?    
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
For more classes visit www.snaptutorial.com   Sel
ect an advertisement to which you have recently
been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad (with the white duck
that squawks "AFFFFLAAAAAAAC!")
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more classes visit www.snaptutoria
l.com   This Tutorial contains 5 Projects
Project 1 A Sister Can Fix It Upholster
Shop Project 2 Wall Street Bar Project 3 Pasta
Restaurant
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 7 DQ 1 (International Markets) For
more classes visit www.snaptutorial.com   Kellogg
Company (you know them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally.
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MKTG 522 Inspiring Innovation--snaptutorial.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more classes
visit www.snaptutorial.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the ca
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MKTG 522 Inspiring Innovation--snaptutorial.com
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