Local SEO Guide

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Local SEO Guide
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Before the internet, potential customers needed
to know where to find your business and what you
sell. This could be achieved through local
advertisements or referrals. Nowadays Google has
basically taken over that task. In this blog post
you will learn how to increase your local
findability and welcome more visitors to your
store.
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Getting your website up-to-date with Local
SEO has several advantages
The local findability is increased. More and
more people are looking for a nearby business by
smartphone. Be it a mechanic, a gym, or the new
restaurant everyones talking about. Taking
advantage of these local search queries can bring
a large number of interested customers to the
store. They stand out from the competition.
Especially if your store is located in a busy
shopping center  and the competition is directly
opposite, you need every advantage you can get to
win new customers.
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Online and offline shopping often work together.
Customers who visit you offline have great
potential to become online customers as well,
since they connect real people with the store. A
huge advantage that you have as a store owner
compared to large companies.
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Furthermore, the local competition is
SEO-technically much weaker than in general
search terms. Surely you can imagine that it
will be easier to find the search term for your
local auto mechanic, if only results from nearby
are presented. So, for example, you do not have
to compete against all the auto mechanics nearby,
but only against your local competitors.
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So heres a checklist that you can work through
to get past your local competition.
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Google My Business

• If youre not yet signed up for Google My
  Business and have a local business, this is one
  of the best ways to get free customers.
• Sign up here login , completely fill out the
  profile, and wait for confirmation.
•  

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Local blog posts

• Google loves content, and thats something you
  should take advantage of. Regularly reporting on
  local events increases the local relevance of
  your website, which in turn can increase your
  ranking.
• Not only can you report on local events, you can
  also introduce or test new products, services,
  post reviews, or write about your store. The
  stronger your competition, the more you should
  blog.

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Videos and Pictures

• In addition to the previous tip, you can also
  work with other media. Pictures and videos are
  great for content and can be posted on Facebook,
  Instagram, and Twitter at the same time with a
  tool like Buffer or Hootsuite.

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Company name location

• If possible, add the company name and location of
  the store to the page title on your website. So
  instead of just using Auto Mechanic you should
  put Auto Mechanic your city as a page title.his
  little bit of optimization can already make for a
  small ranking boost.
•  

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Meta Tags

• Use meta tags to show search engines what your
  website is about. Thats why you should not only
  mention the important keywords (mechanic,
  mechanic near me, etc.) in your meta tags, but
  also the location of your business.

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Customer Reviews

• In most cases, a business with the largest number
  of positive reviews will be in first organic
  position.
• not without reason that Google sends you
  an e-mail with every My Business login. Encourage
  customers shopping in your store to rate you on
  Google and look forward to increased
  discoverability

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Directories

• One of the older SEO techniques
  directories. Even though these links no longer
  have the strength they had a few years back, they
  still add a ranking advantage.
• Not necessarily because of the links, but because
  of the mention of your address in a place other
  than your own website. This creates credibility
  in the eyes of Google and shows that your
  business is a real place.

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Name, address, telephone

• On your website, for example in the footer,
  should
• the name of your store,
• the address of your store,
• the phone number of your store
• to be found. This contact data should always be
  exactly the same data.
• For example, if youve entered your location on
  Google My Business as Mechanic your address,
  youll always have to do so in order to take the
  rank-juice with you!
• Whether on your website, in directories, or
  elsewhere.

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Conclusion
As you can see, it is not that hard to be found
locally. All you have to do is Use photos and
videos (blog / social media), work with local
bloggers and companies (build links), mention
the location in the metadata, page titles, and
Google My Business enter their business into
relevant directories, be sure to keep your name,
address, and phone number the same on the
Internet, Collect customer reviews on
Google. Stick to these 7 points, you can soon
be happy about new customers who have found you
online!
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