Donation Page Best Practices for Nonprofits

1
DONATION PAGE BEST PRACTICES FOR NONPROFITS
2
Tips for Great Donation Pages
3
Why do Great Donation Pages Matter?
4
Online Donations Are a Must For Every Nonprofit
1
Online giving grew 7.9 in 2016 and has seen
consistent year over year growth
5
Conversion Rates Can be a Gamechanger
2
A conversion rate looks at the percentage of
unique donation page visitors that complete the
transaction
6
Shareability Data Tracking Can Revolutionize
Your Fundraising
3
Donation pages are highly shareable. This makes
them ideal for increasing your reach, and
therefore the number of donations
7
10 DONATION PAGE BEST PRACTICES
8
Ensure donation links/button are easy to find
1
Make Sure Your Online Donation Page is Easy to
Find
The donation link should lead straight to the
donation form
Your call to action should be everywhere
9
Amnesty International
WHY DONATE TO AMNESTY INTERNATIONAL? We are a
movement that produces extraordinary
results. Since 1961, weve helped free over
50,000 people who have been unjustly
imprisoned. Together weve brought torturers to
justice, weve exposed the truth about human
rights violations, and we have made those in
power change their ways. We work together for
human rights for everyone, everywhere.
2
Include a Compelling Why.
10
Pre-filled custom amounts with descriptions 
3
Integrated employer donation matching
Use a Fundraising Software for Your Donation Page
Recurring giving options
Optimization for all machines
Accepting donations on your Facebook Page
Donation thermometer 
Check out our donation software!
PDF receipts, and other features
11
4
Bonus tip
Customize Your Donation Page
Visually appealing donation pages are becoming
increasingly important, especially to younger
donors. 75 of young donors are turned off by
out-of-date websites
12
5
Optimize Your Donation Page
Your donation page should be mobile-friendly/respo
nsive
13
6
Pre-select Display Donation Amounts
The donation amounts should stand out on the page
14
(No Transcript)
15
7
Suggest Recurring Donations
Donor retention rate is one of the most important
metrics for a nonprofit. Recurring donors are
incredibly valuable to nonprofits
16
(No Transcript)
17
8
Offer Different Payment Options
Giving donors different ways to make their
donation is vital to enhancing the donor
experience
18
9
Keep it to One Page
Keep your donation page to one page with as few
required fields as possible
19
10
Keep it Simple and Clear
Providing them with a clear, simple, and exciting
donor experience
20
(No Transcript)
21
10 ADDITIONAL TIPS TO REACH PERFECTION
22
Your Nonprofits logo should be clearly visible
on the banner
11
This reinsures the donor that they are giving to
the right organization
23
Pay attention to the title
12
Your donation page title should indicate the
content of the page
24
Menu or no menu?
13
Provide visitors more information about their
nonprofit and other ways to get engaged
25
A picture is worth a thousand words
14
Your donation page should include captivating
images that are high-quality, powerful, and
visually appealing
26
Your URL should start with https
15
Your nonprofit donation page URL should be short
and compelling and contain your focus word
27
Be mindful of the fold
16
This is the space your visitor sees without
scrolling
28
Disclose how donations are used
17
63 of donors want to know how their money will
be used by nonprofit organizations
29
Have a thank you page
18
With so much focus on the donation page, many
nonprofits forget to create a thank you page
30
Offer a share option
19
Nonprofit encourages donors to share the page on
social media
31
Provide information on other ways to give
20
Including information about other ways to give
will result in higher levels of donor engagement
32
EXAMPLES OF GREAT DONATION PAGES
33
Code for America
34
Oxfam America
35
Pencils of Promise
36
Questbridge
37
CONCLUSION
Improving your donation page is probably the
single biggest bang-for-buck improvement you can
make to your website and the most effective way
to boost your fundraising efforts
https//donorbox.org/nonprofit-blog/donation-page-
best-practices/