Useful SEO Practices for 2018 - PowerPoint PPT Presentation

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Useful SEO Practices for 2018

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Work on the formatting of your articles. As any digital agency in Sydney will advise you, shorter sentences and bullet points work better than massive paragraphs. – PowerPoint PPT presentation

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Title: Useful SEO Practices for 2018


1
Useful SEO Practices for 2018
Tingdigital.com.au
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The SEO Scenario in 2018
  • Search Engine Optimization has changed
    drastically over the past few years. What once
    used to be a simple exercise of article
    submission has turned into a conscious effort to
    create, promote and maintain a bank of strong
    content that is relevant to your target audience.
    Hacks dont work anymore and it has become more
    important than ever to develop effective
    strategies that are relevant to the current
    scenario. Lets take a look at some of them.

Tingdigital.com.au
3
Engagement is Key
  • While Google hasnt officially declared this,
    there is a clear relation between the amount of
    time a user spends on a site and the Google
    search ranking of that site.
  • This indicates that websites with higher levels
    of engagement with their readers have a definite
    edge when it comes to search rankings.
  • It is important to not only redirect traffic to
    your website but sustain their attention with
    tailored content that delivers real value.

Tingdigital.com.au
4
Format Your Content
  • Contrary to popular belief, SEO is not just about
    the actual content but also the way that content
    is presented.
  • Work on the formatting of your articles. As any
    digital agency in Sydney will advise you, shorter
    sentences and bullet points work better than
    massive paragraphs.
  • On the other hand, if you have to work with
    paragraphs, its advisable to keep them short and
    with clear headlines.
  • Adding images adds to the preventability factor
    of your content and Googles algorithm is smart
    enough to pick up on all these factors.

Tingdigital.com.au
5
Tailor Your Content for Your TG
  • One size does not fit all in 2018. Relevancy is
    the name of the game, it doesnt matter how many
    people visit your page, if they dont belong to
    your target group it will not generate leads for
    you. The goal is to understand your target
    audience in-depth and do an analysis of their
    likes and interests. A good idea would be to
    recruit professional digital marketing services
    in Sydney. A digital agency will analyse your
    target group and tailor-make content according to
    their likes and dislikes.

Tingdigital.com.au
6
Buff Up Your Website
  • On-page SEO often fails because of the
    shortcomings of having a weak website. Update
    yourself with all the guidelines of a strong
    website and maybe employ an agency to do a quick
    check of your website and determine its potency
    as a SEO tool. Marketers are employing a number
    of techniques in this regard.

Tingdigital.com.au
7
Thank You
Tingdigital.com.au
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