10 Social Media Audit Secrets You Need to Know - PowerPoint PPT Presentation

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10 Social Media Audit Secrets You Need to Know

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Title: 10 Social Media Audit Secrets You Need to Know


1
10 Social Media Audit Secrets You Need to Know
  • By DSIM

2
1) Schedule Your Social Media Audit
  •  You should schedule a social media audit for
    your brand twice a year.
  • The audit gets you to make a competent and
    actionable update to a social media strategy.

3
2) Add PR, SEO PPC to Your Audit
  • Undoubtedly social media is a strong pillar for
    enhancing the reputation of your brand.
  •  A strong pillar also needs support and for
    social media audit, public relations, SEO and PPC
    are those.
  • These activities add depth, optimization and
    important content to your social media plan.

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3) Adopt a Definite Procedure
  • Dont plan randomly
  • A definite procedure for a social media audit
    give you the opportunity to look for success and
    efficiencies.
  • Whether youre using Excel or a platform
    like Sprout Social, your consistent methods are
    keys to success.

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4) Makes Catchy Headlines
  • Headlines of a social media audit can be
    calculated on the basis of quantitative and
    qualitative factors-
  • Quantitative factors include competitors,
    engagement, native channels and paid channels.
  • Qualitative factors include content and paid
    social engagement.

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5)  Assess Your Website Blog
  • Assessment of blog and website is also necessary
    when youre going for a social media audit.
  • Consider the following factors for the
    assessment-
  • Shareability.
  • Meta titles and descriptions.
  • Keywords.
  • Content performance.

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6) Review Various Social Media Channels
  • The following checklist will certainly help you
    for social media platform review-
  • Page/profile optimization.
  • Cover and profile image use.
  • Video optimization (i.e. playlists, featured,
    etc.).
  • Content types.
  • Live video use.
  • Engagement.
  • Branding.
  • Chatbots and messenger use and strategy.

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7) Compare Your Profile against Competitors
  • It would be imperative to compare your brand with
    more than one competitor.
  • Note following things-
  • Publishing trends compared to competitors.
  • Frequency.
  • Content types.
  • Influencers.
  • Engagement.

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8) Assess Content Distribution Publishing
Scores
  • Go through the content channels and ensure these
    channels are lined up to your audience
  • Take some more distributions in the consideration
    such as
  • Press releases.
  • Medium.
  • LinkedIn.
  • Guest posts.
  • Events.

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 9) Use Visuals
  • Social media and visuals are a great combination.
    Currently, social media visual trend mix has all
    of the following
  • Live video.
  • Vertical video.
  • Stories.
  • GIFs.
  • Memes.
  • Infographics.
  • Augmented reality content.
  • Lenses.
  • Filters.

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  • If youre looking for social media success, get
    to know current social media trends that are
    working.
  • Adopt new trends and compare your visuals with
    this checklist-
  • Types
  • Optimization
  • Web/blog visuals
  • AR/VR

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10) Be Honest with Tracking
  • Be honest with your social media audit efforts.
  • If you really want a true social media audit, use
    UTM codes, Google Analytics or similar analytical
    tool as well as create unique promo code.

13
About DSIM
  • Delhi School of Internet Marketing is Indias
    Premier Digital Marketing Training Institute
    delivering training to professionals,
    entrepreneurs and job-seekers, The institute
    offers Masters in Digital Marketing, making
    individuals learn how to do marketing online. It
    offers Digital Marketing course in Bangalore,
    Pune, Hyderabad , Delhi all over India. It also
    offers the best Digital Marketing course in
    Bangalore and in other major Indian cities.
  • Follow DSIM On Twitter, LinkedIn, Facebook
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