search engine optimization

1
SEARCH ENGINE OPTIMIZATION

• Seo stands for search engine optimization. It is
  the process of getting traffic from the free
  natural search results on search engines.

2
Types Of Seo

• 1.White Hat Seo
• 2.Black Hat Seo

3
White Hat Seo

• White Hat Seo utilize techniques and methods to
  improve the search engine rankings of website.
• The techniques include high quality
  contentdevelopment, website html optimization and
  restructuring, link acquisition campaigins
  supported by high quality content and manual
  research and outreach.

4
Black Hat Seo

• Black Hat Seo explains weaknesses in the search
  engine algorithms to obtain high rankings for a
  website. Such techniques and methods are in
  direct conflict with search engine guidelines.
• Some black hat techniques include link spam,
  keyword stuffing, cloaking, hidden text, and
  hidden links.

5
On Page Seo

• On page seo also refers to on site seo is the act
  of different parts of your website that affect
  your search engine rankings.
• So, on page seo refers to all activities perform
  with in the website to get higher ranking and
  more relevant traffic from the search engine.

6
Off Page Seo

• Off page seo focuses on increasing the authority
  of your domain through act of getting links from
  other websites.
• So, off page relates to other aspects that
  influence the search ranking of the website on
  the search engine result page